The primary purpose of creating and pitching for a guest post is to get good quality backlinks. However, guest posting with only link building in mind has resulted in poor content.

If you do it properly and focus on the quality of the content, along with a good link building strategy, you can boost lead generation through guest posting.

Establish Your Authority

The major strategy in getting the best leads is to establish your authority in the industry that you are working in. One way to do this is through the author bio. It is where you can place a link to your website.

However, you need to use the entire post for establishing your authority in the subject you are discussing. If you are capable of spelling out your authority through your author bio and great content, you are bound to get enough of leads, and most of them are likely to converts.

Choose the Right Topic

Choosing the right topic is crucial in your guest post. It should offer your audience a great topic to discuss on. More than the actual audience, almost every website you turn to will definitely reject the content if you don’t offer something new.

You can present the low quality content to a smaller website, and they might accept it. But, as a perfect strategy for link building and lead generation, you are eyeing an authoritative site. And such sites may only accept content that speaks about something trending or discusses a new concept. In essence, they  are looking for content that offers value to their readers.

In addition to the topic, it would be equally important to focus on the right site. You can make a list of a few good sites and practice cold emailing to reach out to these websites. The right kind of pitching can be quite helpful in this venture.

Research Your Topic

Research plays an important role in how your guest post can be accepted by websites. Good research into the topic can go a long way in making your content more authoritative and useful for the audience.

If you don’t have the time to research and write the guest post, hire professional SEO services. They can help you in addressing these concerns.

Apart from conducting research, it is equally be important to choose the site you’ll be pitching to. A site with a good DA value is what you should be looking for. Also check industry of your target site. Don’t post your content on a site that is not interested in the topic at all.

Make a Backlink Strategy

Most of the authors just link back to their home page. However, you need to be smarter in how you link to your site if you want to get more leads.

Think of a content on your site that is related to your guest post. Make sure you are true to the niche of the blog and the exact topic of your article. Link to a page on your website that can offer an immediate benefit. Email subscription or a downloadable resource is also an excellent option. However, make sure the landing page in your backlink is exactly in tune with the subject of your content.

What are the Benefits of Guest Blogging on Lead Generation?

There are several advantages that guest posts offer in terms of excellent lead generation. Some of these advantages can be summed up below:

It provides authority to your site

If you find that other sites are willing to publish your content on their website, it can mean that you have a certain trust element in your favor. Make use of this element to your benefit.

Guest blogging can be an excellent option to build trust among contemporary blogs and webmasters. If you do it right, you can use it establish yourself as an authority in the arena that you are working in. Of course, you will need a lot of research on the topic and niche of your choice. Claiming yourself as an expert and living up to the claim is what you need to focus on.

It helps in link building

The primary purpose of guest posts is to get backlinks. However, a proper link building strategy with guest posts can help in getting more leads.

Link building, when done correctly, can be a significant factor that convinces search engines to evaluate your website and its content with respect to relevance. If you tend to get backlinks from authoritative websites and blogs, you will get better recognition, as well. Link building can help you become an authoritative resource yourself and work towards achieving an excellent lead generation.

Build a better, wider audience base

One of the best advantages of guest posting is it provides you access to a newer breed of the audience. You can target a range of audience depending on your exact requirements from the perspective of building a better lead generation.

While all the new audience may or may not convert, at least half of this audience may possibly become your leads.

Get new subscribers

Guest posts on an authority site help you get exposure to the subscribers of the other website. A few of them may decide to become your subscribers. Similarly, when you share the guest post created on the other site with your subscribers and audience, you can share with them content coming from the other site. Thus, a guest post can turn into the best option of getting new subscribers for both your sites.  Ultimately, these new subscribers can turn into your leads.

Avoid These Strategies for a Better Link Building

While guest posts are used in getting backlinks, some SEO specialists resort to black hat strategies. You should avoid these tactics.

• Don’t pay for the links. Google considers it a bad practice. In fact, it can even invite penalties. Never indulge in it.
• Remember that you cannot rely on guest posts for referral links. Of course, there are possibilities that you may get referral traffic and links to your website, but it may not be a continued trend. The major purpose of the guest post is getting quality backlinks. But, if you’re looking for referral links, guest posting may not be the right choice.
• Do not use spammy links in your guest post. Make sure the content is high quality and has relevant links. If you indulge in using spammy links (and a huge number of them), you will lose the trust of your partner blog. You may even invite penalties for the wrong practice.

Final Thoughts

Guest posting has been one of the primary sources for link building and getting new traffic to your site. However, if you do it properly, it can also be helpful in getting more leads.

Make sure you are building the authority of your blog on your website, and then use guest posting as a means to fan this growth.

How do you use guest posts for your lead generation strategy? Share us your thoughts.

The post How Guest Posting Drives More Leads to Your Website? appeared first on Tech Web Space.

This begs the question: What digital marketing strategies should a startup SEO employ?

First Things First – SEO

Making sure your clients are ranking shouldn’t be an excuse to neglect your own website’s SEO. In fact, it’s one of the things you need to put in place when starting an SEO agency.

Here are a few pointers to improve your agency’s SEO:

1. Leverage the right keywords: What type of queries do you get? Keywords are among the pillars of SEO. If you’re not leveraging the right keywords, you’ll find it hard to develop a solid content and link building strategy. Use Ahrefs, Search Console, and Google Keyword Planner to map out the keywords you want to rank for.

2. Localize your content: Think of it this way – if you’re going to talk to someone in a party, it’s likely the people who are closest to you. The same with SEO. Go for those who are in your backyard, the local businesses. Use their verbiage and add geo-targeted keywords in your content. Write about business events and show how your agency can help local businesses with their digital marketing needs.

3. Optimize Your Google My Business listing: Your Google My Business is like a business card that appears when your prospects search for your SEO business. This shows your address and hours of operation, as well as reviews about your agency. The key when optimizing your GMB listing is ensuring all your information (Name, Address, Phone Number) are consistent and accurate. Listings that have inconsistent and inaccurate NAP can be confusing to search engines and to your audience.

Your website is one of your lead generator tools; don’t leave it untouched if you want to stay on top of the competition.

You’ll Need to Spend for Ads

SEO can only take you so far, and the results usually take weeks or months to appear. This is why you need PPC to reinforce your digital marketing.

Why PPC? To get targeted leads.

PPC makes it easier to target clients who have a high commercial intent within a specific area or demographic. What’s the best strategy to run a PPC campaign for your agency? Here are some of the tips from our paid ads playbook:

1. Diversify your Geo-location: Ideally, you want to target locations that bring in more conversions, but you can still experiment with different areas when running your ads. Start with locations that have the highest conversions for your ads.

2. Test different ad copies: Run two ad campaigns with different ad copies but are targeting the same keywords. See which of the two ads performs better. This can be your basis when creating ad copies in the future.

3. Use Remarketing ads: Stay in front of your leads by running remarketing campaigns. Offering special coupons or discount codes is the best way to utilize remarketing to leads who already visited your agency’s site.

Be Active on Social Media

There are currently 2.62 billion users on social media. So, why aren’t you there?

Social media allows you to listen to the sentiments of your audience and take the right approach when responding to their sentiments. You can build your network, influence, and get leads for your agency.

To leverage social media, do the following:

1. Optimize your social media profiles: Everything about your profile should scream professionalism. That means a professional profile and cover photos and a complete About Us section. Messaging should be clear and consistent across all social channels.

2. Join groups related to your target niche: To get leads, you need to be where they connect the most. Look for Facebook and LinkedIn groups that serve the vertical you’re targeting.

3. Boost posts: Facebook isn’t just about engagement; it’s also about driving people to your website. You can do this by boosting a post. When boosting a post, you can set the audience and budget that allows you to maximize your agency’s reach.

4. Start your own community: This will provide you with a private space to share specific pain points that you won’t be able to share publicly. Being a part of a community with like-minded people will give you a sense of belonging and inspiration that you won’t get anywhere else.

5. Hold Facebook Live sessions: “Ask Me Anything” or AMA sessions on Facebook are a great way to talk to your audience directly and address their concerns. This also serves as a venue for teaching them about how a digital marketing agency is beneficial for their business.

Always Touch Base with Email Marketing

What’s next after finding a lead?

You reach out.

Remember that a cold lead will remain cold if you don’t initiate the conversation. The easiest way to do this is through email marketing. This allows you to guide your leads from one stage of the buyer’s journey to the next using highly targeted messaging.

There are different types of emails you can use, and these will depend on the intent of your message:

1. Onboarding – to introduce your SEO agency, establish the relationship with your leads, and nurture them.

2. Educational – to teach and engage leads about the value of your digital marketing services. This is most effective with lead magnets, such as website audits, infographics, and case studies.

3. Promotional – to generate sales by communicating upcoming promotions for your services.

Pro-tip: Use a marketing automation tool to schedule your email sequences. Make sure your emails will only go out at the appropriate time of day and week to avoid spamming your leads.

Start Working for Your Agency’s Growth NOW

That’s the thing with success—it doesn’t happen if you don’t do anything.

It’s either you follow the tips above or you don’t. But, I can assure you that what separates the great SEO agencies from the good ones is their proactiveness in chasing growth. Don’t be the one left behind.

The post SEO Business Growth Bible: Digital Marketing Strategies You Need Today appeared first on Tech Web Space.