Good website design will make it convenient and easy for both the search engines and users to navigate your website with ease. Below are important considerations that website designers should keep in mind to ensure that they do not affect the SEO of the website they are developing. Here are seven ways website design may affect SEO efforts.

Website size and structure

When it comes to the website’s ranking on the search engines, the website structure and size matters. For example, Google, the worlds’ most popular search engine, always looks for uniquely built websites to provide the best results to its internet users. If your business website is heavy and complicated, then there is a high chance that it will not be preferred by Google because it is irrelevant for its users.

You must ensure that your website design is simple, easy, and as minimalistic as possible. This will allow users to navigate your website with ease and get information that they need and spend more time on your site. All these will significantly impact on your SEO effects and will boost the usability of your site.

Responsive design

In the modern world today, many people use a variety of mobile devices for browsing the internet. Therefore, it is crucial for web developers to develop responsive websites that can consistently perform on all types of mobile devices. This is important because the search engines prefer responsive designs when displaying results for your users.

Websites that are not responsive to mobile devices may have decreased ranking in the search engine results. Even when you optimize with the best SEO practices, you may have challenges improving your ranking if your website is not responsive.

Navigation design

A good navigation design will encourage users to visit your website without any trouble. When visitors get to your website, they will see the design right away. They will instantly go away if your website is out of date or it is slow. The experience and appearance of your site are crucial. You need a website design that makes it convenient and easy for users to use.

A good navigation design will have a constant flow of web pages that make it easy for users to stay on your website for long and they can easily discover whatever they are looking for. Navigation is crucial to both the users and the search engines. Without a good navigation design, your website will not be considered SEO friendly and it will rank poorly in the search engines.

Page loading speed

Page loading is a crucial factor that search engines consider to help users find useful information within the shortest time possible. Most users will expect websites or web pages to load quickly irrespective of the devices they are using. People do not like visiting slow websites and will always look for alternatives.

There are countless factors that can cause page loading speed to reduce significantly, for example, lots of ads, enormous images, unnecessary widgets, unoptimized app and plug-ins, double-barreled code, and much more. Resolving all these issues will make your website to load fast and it will enhance all your SEO Los Angeles strategies.

Parallax design

Parallax design signifies developing complete websites within one page. This is unique and outstanding, particularly when combined with a great background. It also uses an innovative menu and structure that jumps to specific points on the web pages. This design is helpful especially for a business homepage or content page. However, this type of website may distract the impact of different keywords.

Creating parallax websites can be enjoyable for web designers, but it is not good for SEO. You may have challenges with keyword dilution and may not be able to optimize your website for several search terms used by your visitors. In addition, you may have issues with inbound linking because there are no additional pages to interlink.

A parallax design does not perform well with mobile devices and you will have to create another website for your mobile version and this could increase your expenses.

Valid HTML coding

Valid HTML coding is crucial for website promotion. Search engines must parse the HTML code of websites in order to get constant and display in the search results. When the search engines crawlers visit a website or its web pages, they will look whether they comply with the HTML standards or not.

When you make any mistakes with your HTML coding, the search engines may not crawl and index your website and this will adversely dilute your SEO strategies. Therefore, you must be careful when handling your HTML coding and make sure that you find any errors and eradicate them during your web development process.

Dynamic web pages

Dynamic web pages provide different content for various users depending on the operating system and browser they are using. It enables users to view personalized content that suits your needs. However, dynamic URLs tend to be complicated and have lots of codes and special characters.

Since the search engines crawlers have a preference for static URLs, they will not index such pages. To ensure that the search engines bots crawl and index dynamic web pages, you must edit the URLs and add relevant terms or keywords.

Web design can have a big impact on your SEO. When your website is complicated and difficult to browse various pages, then your users will have issues using the website. They will go away from your website and this will leave a bad impression towards your business.

This will make your site to be unimpressive and will negatively affect your web page ranking. A company like omegaseo.co has experts to bring positive SEO consequences. This is why you must ensure that your website design does not affect your SEO strategies.

The post 7 Crucial Ways in Which Web Design Can Affect Your SEO Efficiency appeared first on Tech Web Space.

In 2017, the messaging traffic touched a figure of approximately 2.2 trillion. There is a common misconception that the popularity of SMS is diminishing however market analysts say this is not true. The reason being that SMS has the ability to go across to any device or network. Any messaging device has not attained this in the past even till this date. Therefore, SMS is a powerful tool not only for personal use but businesses as well!

How does SMS help businesses to drive growth?

With the aid of SMS, both small and large- scale businesses can reach out to the consumer better. It can be used for connecting, and relationship building before and after the sale is made. The advent of smartphones has made SMS more popular. If you examine the business world today, they are moving ahead with responsive designs.

They love to keep their customers engaged with customers with surveys, feedback, reward points, coupons, deals, and discounts. In fact, SMS allows businesses to send best wishes and greetings on birthdays, anniversaries, etc. In short, SMS helps the business to establish their bonds with the customer.

The importance of customer relationship in business growth

When it comes to business, growth every company needs to get the competitive edge in the market. It is here that SMS helps them to render a personal touch to their customer. The customer emotionally becomes loyal with the business brand if the latter is in touch with SMS. Introducing the customer to new offers, deals, and discounts even after the sale is done invokes trust and credibility in the brand.

The levels of customer satisfaction also increase, and commitment is intensified. The customer with the passage of time becomes the brand ambassador for the company and spreads advertising via word of mouth.

SMS makes marketing of the business personalized

SMS makes your business marketing personal. You can improve customer experience with its use. At the same time, with SMS you may conduct surveys and capture valuable customer feedback, improve sales, serve customers better, promote your products, etc.

Research data has also proved that many retailers in the global market use SMS as an integral part of their marketing strategy. This has helped them to develop and grow business operations. Esteemed companies in the field of SMS marketing like SimpleTexting state that online entrepreneurs are becoming more aware of the importance of SMS mobile marketing campaigns. Their numbers are gradually increasing as they have attained desirable results when it comes to customer experience, lead conversions and sales.

Reasons why SMS is becoming so popular for business growth today

Top business brands state that investing in SMS marketing campaigns make sense primarily because an SMS is generally read within the first 3 minutes of receipt. There have been cases where leading brands have invested about 70% of their mobile marketing budget on SMS marketing. However, here the business must make sure that the messages sent to the consumer should not be spam.

Here, they have to take great care when it comes to creating the message. The message has to be drafted in such a way that it is personal and unique. The SMS needs to be delivered to the consumer at the right time. The message must engage the consumer and compel him or her to carry out the desired action. Every SMS that is sent to the consumer has a purpose. In short, the objective of the message delivered is to channelize sales.

The importance of mobile marketing strategies for SMS

Every business needs to work on mobile marketing strategies for SMS. These strategies should be attuned to the company goals. It needs some effort as the brand has to understand the tastes and the preferences of the consumer. When surveys are conducted, business houses need to focus on both the rural and the urban customers.

Their purchasing habits, their buying patterns, preferences, etc. When it comes to SMS marketing campaigns, the business needs to be aware of the latest technologies and innovations as well. This knowledge will help them improve their strategies and achieve the desired results.

The SMS mobile marketing campaign needs to be released at the right time with the offer or the deal. Experts say that offers and deals that have an expiry date trigger a maximum response from consumers when it comes to desired actions.

If you are new to the concept of SMS mobile marketing, it is prudent to consult experts in the field so that you gain knowledge and idea. This largely helps you to understand how SMS mobile marketing works. At the same time, they will also guide you on how to measure the performance of your mobile marketing campaigns with the help of Google Analytics.

Therefore, from the above, it is evident that SMS is here to stay and is one of the most persuasive channels when it comes to mobile marketing. The best part of SMS mobile marketing is that it effectively can be used by any business in every industry niche. As mentioned above, the draft should be compelling. In short, the message short and sweet. The message should in its limits of 160 characters invoke the desired action in the consumer once read.

If you are a business brand and have not focused on the power of SMS marketing for your company, it is high time to go for it today. It not only reaches out to your targeted audience but it also can trigger sales and growth of your business products and services with success!

The post Wield the Power of SMS To Drive Business Growth! appeared first on Tech Web Space.

To manage all these things in your presence, well you are to handle it well.  But in case of your absence?  This is where your surveillance systems help you.  They can be referred as video cameras installed to observe or monitor a certain area.  This proves to be very helpful because even in your absence your belongings are safe.  Now technology used is that you can monitor your belongings which are located in far off distances right from your smartphones or you can install required applications to view it from your desktop or laptop.

So, you get two benefits by installing a surveillance system at your end.  They are – you can monitor your belongings and secondly, take necessary action as soon as it is required.

Do you have any doubt about surveillance system?

You may have a doubt regarding why do you need surveillance system when hiring security personnel is affordable?  Well, to be frank not all can hire security personnel until and unless you are wealthy or the property is related to a firm or company.  Well, the answer to this query is that security guard can be monitored outside the property premises and not inside until and unless he is being authorized to. The cost incurred on surveillance systems is comparatively less than appointing one security guard to monitor your property.

However, you have an option of installing security camera systems in your property which can be installed in the security guard’s room.  So, now the security guard can monitor the property inside also when you are not around.  This solves your problem of insecurity.

These security camera systems can be installed in any place where there is a requirement of comprehensive monitoring.  For instance, we find them being used by traffic police.

Having so much of importance surveillance systems are used by government offices to collect information which is used to prevent crime or investigate the crime such as robbery or kidnapping or murder etc.  However, these surveillance systems can be viewed only on prior permission from the authorized person.

There are some more reasons for you to choose a surveillance system, namely:

When you want your house to be safe from thieves. Theft is a most common feature to be seen nowadays.  Sometimes, the security guard himself will give information about the house to the thieves and later will share the stolen things.  So always beware of such things.  Even though you have hired a security guard, sometimes, you yourself should monitor the things to safeguard your family and their surroundings.

In case you have left your children along with your maid, this situation definitely requires good monitoring. Children are very valuable, and if you don’t take care of them properly, you never know when what will happen with kids.  Just feeding them and leaving them is not okay.

Especially, when your maid is feeding them food, you should monitor from your camera what she is feeding.  Life does not give you a second chance, especially with kids.  So, do take care of your kids by using the surveillance systems at a proper time and in a proper way.

In case you are running a business, then you need to monitor your staff, visitors and at the same time keep track of inventory. Your staff may waste their time in unnecessary discussion, and their productivity is lost.  Secondly, when you monitor them, you will have guaranteed that your employees are working fine and at the same time, even your employees will work more efficiently knowing that they are being watched.

When you are aware that such and such visitors have come, you can be well prepared how to handle them.  Thirdly, inventory is very costly nowadays.  So, to keep track of things, you will have to monitor the surveillance systems, because they are easy and manageable.

Normally there are many types of security cameras.  But each one of them has separate importance. Let us now learn some types of security cameras which can be installed.

Day and Night Camera:

This camera can be used with both the day and night lighting conditions.

Indoor and outdoor cameras:

Indoor cameras are those which can be installed inside the building premises while outdoor cameras are installed outside the building premises. Any suitable camera which can record images even at low light is suitable for the indoor camera.  But when you are choosing outdoor cameras, you should think about the area you want your camera to cover.

So, the distance factor affects the choice of purchase of outdoor cameras.  Apart from a distance, the size of the lens also effects.  Experts suggest taking smaller lens when compared to the bigger lens in case you want to wide snap of the scene.  But if you the image to tell you in detail, then a small lens will be helpful.

Box type camera:

This camera looks like a box.  Normally these are used either inside or outside the buildings.  It has a facility of changing lens options.

Wireless IP security cameras are the latest cameras used in surveillance systems:

These are WIFI enabled and can be installed easily. They are so efficient that they provide instant alerts in case of intruders and works in conditions where there is low light. The clear images it provides makes it special.

Now surveillance systems are costlier, but these are one-time investments.  One more benefit is that you can record day to day events on these cameras.

No matter what type of security alarms or devices are installed at your residence, they can only provide you information.  It is you who is going to act on that information.

The post Why do you Need Surveillance System When Hiring Security Personnel is Affordable? appeared first on Tech Web Space.

Implications of cloud migration

Moving your services to the cloud, including servers, networking, software, storage, databases, and analytics among others, is now an alternative to physical data centers for many reasons. It is true data centers will still be around for some time but cloud computing offers irrefutable advantages including cost efficiency, scalability, agility, always-on availability, improved mobility, improved collaboration and less environmental impact.

What to consider during cloud migration

Truth be told, moving enterprise data and applications to the cloud is a daunting task. While cloud computing offers multiple benefits, it’s only possible to enjoy them if the planning phase is done meticulously. For a start, you need to get everyone on the same page using an in-depth sales pitch.

Once this is done, consider the following factors:

1. Security – You are moving your services out of the firewall and into the cloud and as such, you need to take security precautions both during the migration phase and after the process. Make sure you understand your cloud services New Jersey data protection and disaster recovery strategy early enough.
2. Licensing –While it is the best idea to host your software in a SaaS-style service, you have to consider any existing licensing permits. You have to consider how your application is licensed, whether per total infrastructure footprint or per VM because this will have huge cost implications if you decide to migrate to the cloud.
3. Access changes – You have to consider the existing access mechanism and assess how migrating to the cloud will affect things. For instance, will the user experience be affected in any way during and after the migration process? Are there changes to the IP addresses or DNS entries that might affect the user or will you be forced to update users about such changes? Will you migrate users gradually or in a single move? All these considerations will determine how successful the cloud migration process turns out to be.
4. Workload analysis – One major mistake that clients make is rushing to move all their applications to the cloud without first determining whether this is the best option. Consider whether all applications that you intend to move to the cloud will perform with the same efficiency or better. Consider security and availability around the clock for these applications.
5. Integration – Most clients discover application dependencies very late in the day. This can lead to limited functionality to systems or even worse, outages which can ruin the entire migration.

There are other considerations including scale ability, software compatibility, verifying usage and downtime compensation in case of failure among other factors.

The post Moving Your Services to the Cloud- Here’s What to Consider appeared first on Tech Web Space.

You will be surprised to know that if you use Salesforce CRM services perfectly, it can increase the productivity of our businesses up to 30%. Once you install this cloud computing system, you can find any information from one place. Along with the contact information of your clients, you can also track down your performance through this tool.

Top 4 Ways Salesforce CRM Can Help You

Today, CRM is one of the major tools that you need for the substantial growth of your business. Once you implement the appropriate CRM, it can increase the overall sale of your company, increase deals and also improve the accuracy. When it comes to the best cloud-powered system and Customer Relation Management (CRM) services, Salesforce dx is the name that comes first to the mind. There are several other essential functions, performed by the Salesforce CRM.

Let’s have a look:

1. Data Improvisation: The open secret of a successful business is the data and information, and managing those well. While running a business, you will get an incessant flow of information which has to be streamlined and organized to pick the appropriate data, with ease. The implementation of CRM system will help you to manage data and also improve their quality so that you can access them at real time. All information is connected to the central database so that anyone from your company can access it throughout the world.

2. Sales Growth: By managing your sales team more effectively, CRM system can help in the sales growth of your business. Through this system, the sales team can track the prospect calls;         and thus, your territory coverage can be increased. But, here, you have to be careful. You must not track unrelated activities, like coaching or training as that won’t influence sales.

3. Take Action on Data: You can achieve insights on taking action on data after implementing Salesforce CRM system. If there is an account that is neglected, you can again activate those stale accounts with the help of your CRM system. These are the insights you need to expand your business. Without these, your sales team will be clueless and you will only end up missing opportunities.

4. Easy Decision-making: Through CRM system, you can gather the required information and then edit those, as you want. You can also review those and then take essential decisions. Maybe, the decision-making ability is yours, but it can drive you to more detailed information which will help you to take the right decisions.

The post Organize Your Business with the Help of Salesforce CRM Service appeared first on Tech Web Space.