Search Engines like Google, Bing, Yahoo.com float only the popular brands over lesser-known brands in order to improve the user experience. Therefore, when you type ‘Fingerprint Scanner’ and search for it on Google, you are more likely to see links of DHgate.com, core electronics, edsales.com.au, etc.

The reason is very simple DHgate is a very famous business e-Commerce Company running business worldwide including in Australia, USA, and UAE.

Similarly, if you type ‘top 10 telecom companies in Australia’ in Google’s search bar, it will list Vodafone as the number one company. It is, therefore, an indubitable fact that brand image and SERPs go hand in hand and if you increase one variable the ancillary variable is bound to improve resulting in a bulky and successful Constant.

It is important to know that the root cause of the sluggish organic traffic accrued with the top-most keywords is often associated with the use of new elements on Page 1. You will see the No. 1 position dotted with media elements, ads, featured snippets, maps, etc.

These elements are connoted with “position zero” because they seem to eclipse the top pages. To the oblivion of many, the most competitive SERP is zero-click searches.

A zero-click SERP displays the search result right on top of Page 1. Users do not have to open any link and the answer is displayed directly on the search results page.

On-SERP SEO hovers around one thing: optimize Page 1 in toto. You have to zero in on bringing maximum real estate on Page 1. This will augment CTR and attract more organic traffic. SEO professionals have to change their outlook and break the glass ceiling as On SERP angles for a paradigm shift. 

SEO is basically a strategy that orchestrates the appearance of a website on Page 1 and increases brand awareness. To stay relevant against the zero position SERPs, it is imperative that SEO connoisseurs integrate all kinds of different media sources and stay ahead in the competition.

So, the real question is: How can you mine pragmatic strategies that optimize your business against these SERPs?

In this post, we will learn about five tactics that can help you knock off competitive SERPs and boost your presence in the search results.

How Many Brand Searches?

Whether you are running a small local business or a giant MNC, you must watch your brand volumes like a hawk. The volume of brand searches differs from market to market and from product to product.

If your company has a high brand search volume, it means that your brand is a reliable and credible name among the customers. Also, the days when your brand searches hit the peak, it helps Google to understand your business better for e.g. if your business has a low brand search query volume on weekends, this means you are floating a B2B brand.

You can use the“Search Console” to find out how many times people have searched your brand name. Search Console provides you with reliable information about the volume of your brand searches.

Float Branded PPC Ads

Remember that organic search lures traffic like anything. You must have a branded Google ad running on your page and bearing your brand name terms. Since Pay-Per-Click is an activity asking you to pay through your nose, it is better to run ads on the page along with your chosen branded terms.

It is futile to give others any space on your page. When users search for your brand name, they will very likely convert from a simple search into the click.

Add Schema Mark-up

Review, business, and product schema mark-up help Google to know more about your pages and the type of content your page holds. When you add a review schema mark-up, Google will display a star rating in the search results.

This will increase your website’s credibility in the eyes of the customers. You can browse the different types of schema mark-up at schema.org.

Use Images in SERPs and Featured Snippets

According to stats, 12.5% of the SERPs show images. So, it’s important to review your targeted keywords and weigh the chances of including their SERPs. Initially, you can consider adding some basic image SEO and see if you can scale up your relevant images ranking.

Optimize for Google Sitelinks

Sitelinks bring on the most important pages of your website out in the open. They increase the visual space of your search results within your search result. But Google will not display these site links at as and when you want.

Therefore, you will have to draw a clear navigational structure that buttresses your website by forging strong internal links with the core pages.

Use Social Media to appear in Knowledge Panels

The Knowledge Panel of Google is tasked with one major job: to give all the information and details about your website or business. All this information is given in one place. When you connect with customers on social media channels, you leverage more control in providing opportunities for customers to know about your brand and convert that social media interaction into a successful click.

But remember that Google has to verify your social media profiles before you display it.

Conclusion

The basic SEO plan should be to target On-SERP SEO to be displayed on Page One.  On-SERP SEO has pushed out the traditional approach of organic rankings determining SEO success on the verge of antiquity.

The Grund Norm is attracting huge organic traffic-no matter from what Page 1 element you mine it. So, the tactics optimizing your search presence should target boosting the organic traffic.

The post How to use on-SERP to increase brand awareness appeared first on Tech Web Space.

It’s no wonder that Instagram has become such a huge hit, so much so that it currently boasts of having 1 billion users. While Instagram is no social media giant, it was nevertheless acquired by Facebook for a cool $1 Billion in 2014 and since then, has continued its trajectory to grow even more.

Here are a few ways through which you can set up and enjoy multiple Instagram accounts with ease and without the need of logging out of one account in order to log into the other.

Ways to Manage Multiple Instagram Accounts

Setting up the right platform

There are a few Instagram platforms that you can use to set up multiple Instagram accounts. All you have to do is to set up a schedule for the posts and content for your multiple Instagram accounts, use the platform to schedule the lot in and upload the content which in turn should get posted to these multiple accounts.

Basically, you are letting a third party handle the cumbersome task of managing multiple accounts at the same time, which can be daunting at best. You can use these accounts for both curated content as well as created content.

With the former, you would be setting up for a client for whom you would curate content from various online sources and post it on Instagram. While with the later, you and your team would mainly be utilizing it as a part of your branding strategy and to create fresh content for your audience.

Managing multiple accounts with your mobile

There’s another easier way to get around this than to use external platforms, to manage your multiple Instagram accounts.  The first thing that you need to do is to download and install the Instagram app on your phone.

Once you have downloaded and installed the same, you need to open it and login, after which you can head into your account and click on the three vertical dots to the top right of the App, which should open a drop-down menu.

From the list of options, choose settings, which should open another drop-down menu. Now, scroll all the way down and you should spot an option that says “add account”. Now click on the same, and you would be asked to enter the credentials of your other account. That’s it!

By doing this, you should be able to handle multiple Instagram accounts with the same phone, without having to log out of your account all the time.

Manage multiple accounts with third party Apps, for both Android and iOS

Of course, you can also use third party Apps that would permit you to handle multiple accounts at the same time. There are more than a few Apps in the market that would enable you to do so with ease.

• Android

The only catch is that most of the Apps that can permit you to operate multiple accounts are not available at the Play store. But, of course, you can download their SDK file, store the file in your phone, install and activate the same.

These Apps are more often than not, clones of the Instagram app and should help you maintain multiple accounts at the same time.

• iOS

iOS comes with a better option; since iOS security is supposed to be more intensive than Android phones, it does not allow you to download and install third party Apps. But you can download and install a free App from the iTunes store which does just that.

Just check out for the FotogrameApp on the Store and download it. Once you have downloaded the file and saved it on your phone, you can then install and activate it with ease. You can then use this App to log into your Instagram account and then change it between multiple accounts at the same time, without any hassle.

It is that easy! And, what’s more! By installing this App on your phone, you would not have to download and install the official Instagram app and in the process, save more space on your phone.

Final Thoughts

These are the ways that you can set up and manage multiple accounts on Instagram, seamlessly without having to log out each time in order to log into the other account. If you are using Instagram for your personal use, then you do not need multiple accounts.

However, if you do have business clients and need you to curate content for them or if you own a business and are trying a branding strategy, then it makes sense to have more than one account.

Please remember that if you want to set up five accounts or more on Instagram, and use them at the same time, then you would require a third-party app to do it with ease and no hassle.

The post How to Manage Multiple Instagram Accounts appeared first on Tech Web Space.