One of the first teams you’ll want to consider building – as your business expands – is your digital marketing team. This team will be responsible for generating new leads and sales through a strategic marketing campaign that includes SEO, social media and pay per click advertising. 

The potential that comes with having an effective digital marketing team is limitless. Online marketing has become so complex and intricate that it’s crucial to have a team of specialists working on each aspect of your online presence.

But where should you start? Who are the essential specialists you’ll need to start with first? And what roles do they play? To answer these questions, today I’m going to give you the rundown of an effective digital marketing team. I’ll share which members of the team are most important and what their roles are in relation to your company’s specific needs.

1. The marketing strategist or project manager

The marketing strategist – or project manager – can pull together all the different elements of your online business promotion and make sure they work cohesively. 

This person will supervise the specialist team members you may employ, oversee the strategic planning process for your company, and work with you to refine your promotion strategies in line with results.

Your strategist will help you create a better-organized content calendar in order to make sure your online marketing is running at full speed. This person will talk about the functionality and performance of your digital marketing efforts once they’re in place so you can see what’s working, what’s not, and how you can improve on both.

Make sure the person you choose has a strong online presence and a solid track record. It’s also essential for this person to be able to balance competing priorities of budget and outreach.

2. Front-end developer

You can always do this yourself, but a good front-end developer really understands your needs and is likely to build a better website than you can.

Being a front-end developer means creating the interface between the user and your website. It’s an incredibly in-demand job today. However, in order to create great digital products, it’s important for your front-end developer to fully understand your business and how it works with target users.

3. SEO specialist

SEO specialists deal with optimizing your website so it can be easily found in a search. It’s their responsibility to ensure your site is designed to drive visitors and leads. They also build relevant links that promote an optimal user experience.

An SEO specialist analyzes the way people search for terms that are relevant to your website and make necessary recommendations so your website is optimised for the right keywords.  They’ll also monitor your site’s traffic and analyze user behaviour for opportunities to improve search engine performance.

A good SEO specialist is a business partner – you’ll need to be honest with your specialist while remaining patient with the process. For a business and its website to succeed online, it must have great content.

4. Content writer

There is an old saying, “Content is King!” Back then, that felt like a cliche”. Nowadays, content has become more than a king; it’s now an emperor.

The old saying couldn’t be more true today. Even the best pictures and videos can be killed by bad content. Not to mention that there are lots of businesses out there that focus so much on other forms of marketing such as email marketing, video production, and social media marketing but forget about content creation.

This is why you need a good SEO content writer to create compelling content which will help you boost traffic and sales if you want to see success in your business.

You should find a writer with a diverse set of skills who can create all types of content outlined in your content marketing strategy, including:

• Blogs
• Website content
• Guest posts
• Automated email copy
• Creative ad copy 
• PowerPoint Presentation content
• Marketing/sales copy

The best content writers or copywriters are knowledgeable about SEO and can write in a variety of ways for different audiences. Make sure you carefully evaluate any potential marketing content writing partners.

5. Graphic designer

A graphic designer is a key part of your marketing team because they craft the visuals that go with your message. You need to create artwork that will resonate and engage your targeted audience.

A good graphic designer can help you define your brand and build visual assets, such as a logo, site design, headers and icons, that communicate your brand well. You should work closely with them to ensure the consistency of your branding, messaging and visual identity across all channels.

You should always add some design elements to your content. By using brand-customised striking visuals created by a talented graphic designer, your audience will understand your message more clearly and remember it longer than using text alone.

6. Social Media Manager

Your social media manager will be responsible for implementing the social media marketing sub-plan of the digital marketing strategy into action.

They will be communicating with customers and stakeholders through social networking sites. Their focus is also on the changing demographics of social media.

It’s important for your social media manager to know how to communicate your brand or business voice in a way that your customers will love.

Check out the candidate’s social media profile carefully when hiring for this position. It should demonstrate both maturity and flair. Anyone can call themselves a social media expert, but by checking their social media profiles, you can tell how skilled they are in using social media.

7. Pay-Per-Click (PPC) manager

A critical element of success in almost all marketing is content promotion and advertising. A PPC tool like AdWords is extraordinarily powerful in increasing your business website traffic and audience.

These systems also require constant monitoring, updating, testing, and optimization. This is an important job that should be entrusted to a dedicated professional – whether in-house or outsourced.

8. Email Marketing And or Marketing Automation Specialist

A strong email specialist is important to any digital marketing team. Once you’ve got a handle on how to get users to opt in to your email marketing campaigns, it’s essential to know what to do with this new list of contacts that will be generating leads for your organization.

Email marketing specialists help set up newsletters and create automated email flows — from welcome series and announcements to abandoned cart recovery, product updates and more! 

If you’re using email marketing or marketing automation, then you recognize they carry enough workload to keep one person busy, so it’s better to have someone take ownership of it. It is possible to share other responsibilities on the team, such as creating the emails.

Conclusion

Having the right skill sets and strategies is key to the best digital marketing team meeting organizational goals in a comprehensive and efficient manner. 

The ideal team structure and how this is achieved varies. It is not necessary that all these roles are in-house or handled by permanent employees. Many freelancers, digital experts, or marketing agencies offer gig-based projects or are contracted to work on digital projects. 

The most effective digital marketing team could be either have a small and simple team structure or a large and complex one, depending on the complexity of the organization. No matter what size the team works with, constant optimization is the key to moving the needle forward on KPIs.

In determining the exact size, the team should consider the ability to produce a return on investment (ROI), including a return on advertising (ROA), along with a SWOT analysis.

The post 8 Key Specialists You Need for A Successful Digital Marketing Team appeared first on Tech Web Space.

There are several ways to improve your site’s SEO including on-site SEO elements such as outstanding internal linking, site architecture, content and on-page factors. But this article is going to focus on the organic search engine ranking benefits of applying schema markup to your website or blog.

What Is Schema Markup?

Schema markup allows you to create structured data on web pages to help search engines know more about the content on a given page.

It’s a way of adding additional information to your web pages and blog posts so that search engines can use it to provide users with richer, more helpful results.

Why Is Schema Markup Important?

Schema markup helps Google understand your site content better and therefore presents searchers with more useful, detailed results from your site. This invariably translates to higher organic traffic and better SERPs ranking for your website.

If you want your site to be the top search results for your keywords, then you need schema markup. The facts are that Google loves sites that apply schema markup and consumers prefer it as well.

How Do You Use Schema Markup to Boost Your Site SEO and Traffic?

Schema lets you show extra information about your website to search engines so they can see it in a different way. It gives a description of what your site is about, lists the contact information of the owner, and lets search engines understand how individual pages are different from one another.

Schema helps people find your content more easily which can lead to more Google referrals. Here’s how to apply it to the page you want on your website.

• Go to Google’s Structured Data Markup Helper page.
• Select the correct content category from the list provided by Google.
• Provide the URL you want marked up.
• Select the elements from the website to be marked by highlighting them.
• Select the type of tag you want for the highlighted page elements.
• Repeat the process for all the other elements on the page.
• Click on ‘Create HTML’ button.
• A new HTML will be created that contains the same data as your website. Add this code/script to your website to reflect the changes you’ve made.
• Test to see if schema has been properly added and everything is working properly.

How Can Your Site/Brand Make the Most of Schema Markup?

To make the most of schema markup, keep these important tips in mind when using the tool on your website:

 Choose high volume pages

The pages that we select for schema markup are usually our best-monied pages. Things like testimonials, product detail pages, pricing, and so on. The problem is that this isn’t the best way to make the most of schema markup.

The trick is to select high volume or ranking pages for your schema markup. It’ll will improve SERP visibility, click through rates and drive a lot more traffic to those pages.

Monitor the competition

Knowing what other websites in your industry are doing to get more search visibility can give you an advantage. Schema Markup is a great way to do this without having to actually read all the content on the page.

There are a number of tools out there that let you monitor how your competition is using schema markup.

Avoid highlighting an irrelevant or hidden post

When you highlight a product or service on your website using schema markup, you want to ensure that website visitors associate that product or service with the correct type of content. This is especially true if you are pointing people to a specific page on your website with schema markup.

Regularly add reviews to the posts

You’ve spent time creating content and marking this up with schema. But have you thought about what you are going to do with these resources to engage your readers? I’m sure you have read a great review before on a product or a service, which influenced you to either buy the item or read more about it (or both).

So, why wouldn’t you add reviews to pages that mark up with schema? The answer is simple – you should be adding as many positive reviews about your products and services to the page as possible. You’ll keep your customers happy and help them find your product/service information quickly and more easily by adding reviews to your page optimized with schema.

Help audiences to interact

Schema markup is a great way to create meaning and accessibility for your audience. In the past, we’ve discussed how schema can help search engines understand the context of your content, but it’s also an amazing tool for helping audiences to interact on your site.

The New York Times is one of the forerunners of using schema in this way – they make regular use of schema, not only in articles but also on event pages and gallery pages to allow audiences to be at the centre of how information is shared online.

Conclusion

Not everyone is a fan of schema markup but it can be a great opportunity to give your site or blog an extra boost. Google is searching for answers to show web searchers, and this is your chance to provide them and direct more traffic to your website with intelligent use of schema markup.

The post How to Boost SEO and Organic Traffic with Schema Markup appeared first on Tech Web Space.