9 ways in which eCommerce stores use influencers to drive sales

For small eCommerce stores that cannot afford to get their products endorsed by high-profile celebrities, social media influencers are the perfect solution. Skilled marketers constantly use influencers to drive sales to create a demand for their products among the target audience. Here are 9 ways in which influencers are helping eCommerce stores drive more sales:

1. Reaching out to the younger generations

In case you’ve observed influencer marketing campaigns, you must have noticed that they’re mostly for products and services targeting the young generations. This is precisely because the marketing tactic is effective against the said audience. In fact, 70% of teens trust influencers more than traditional celebrities. Hence, businesses that use influencers to drive sales rather than hiring high-profile celebrities can enjoy an upper hand while having to spend less. 

2. Influencer specialization

Influencer specialization is one of the largest advantages of influencer marketing that businesses have leverage. The problem with conventional endorsement and promotions is that in most cases, the ads depend solely on the popularity of the celebrity. For instance, an actor promoting a new appliance may understand nothing about it or its perks. On the other hand, an eCommerce store can hire specialized influencers like fashion influencers, gamers, fitness instructors, tech gurus, etc. This way, the viewers find the promotional content to be far more credible. 

3. Reviews

You must have noticed that for many influencers, a large chunk of their content comprises product reviews. Indeed, the practice of getting popular influencers to review their products has become a very popular strategy among businesses from numerous sectors. Here’s the thing – viewers will be much more likely to believe promotional content presented in the form of reviews rather than advertisements. Besides, buyers tend to look for online reviews before buying an expensive product. eCommerce companies use influencers to drive sales by releasing reviews for such customers.  

4. Unboxing videos

Somewhat similar to product reviews, unboxing videos have become a popular influencer marketing tool too. Unboxing videos are especially common on YouTube and began in the early 2000s. When launching new products, businesses use influencers to drive sales by creating unboxing videos. These videos basically involve showcasing a brand-new product in detail, including even the packaging. While showing off the product to the viewers, the influencers can meticulously create a demand for it by highlighting all its features.  

5. Product rankings

Another effective way to promote a product is to simply get influencers to rank it as the best, and that’s exactly what many companies are doing. Influencers often publish content regarding the best products in a certain category, ranking them along the way. For instance, they can create a video or a blog on the 10 best wireless headphones and rank them. The ones listed at the top would attract the most buyers, which makes it an inconspicuous but effective tactic. Even all the products ranked could link to an eCommerce website, thus driving their sales directly. 

6. Highly targeted marketing

Brands also use influencers to drive sales by utilizing their viewership base for highly targeted marketing. For instance, an eCommerce store trying to promote gardening tools can work with an influencer who focuses on publishing content related to gardening and houseplants. Naturally, the influencer’s followers would mostly be individuals interested in gardening, i.e., those likely to need the tools. Apart from the credibility factor mentioned earlier, it also ensures that a majority of the viewers would be potential customers. 

7. Contests and giveaways

Organizing contests and free giveaways have become quite common too. Influencers collaborate with brands to run contests and give away free gifts, i.e., products from the brand to their followers. To participate, the followers usually have to perform various tasks like using specific hashtags, sharing the brand’s page on their social media profiles, etc. This way, eCommerce companies use influencers to drive sales to nurture greater engagement and gain more exposure. 

8. Educational content

Many influencers focus primarily on informative and educational content. However, the same content can also double as promotional content if presented strategically. Small eCommerce stores rope in influencers and get them to discreetly promote their products amidst the content. For example, an influencer offering a tutorial on home repairs can use a specific tool that needs to be promoted. Many influencers even provide detailed information on their tools and eCommerce store links to buy them from. 

9. Social media presence

Influencers have now become a key weapon for businesses trying to maintain a strong social media presence. After all, social media is the domain of the influencers – that’s where they hold the most sway. An eCommerce store can use influencers to drive sales indirectly, by getting their help in building a strong presence on major social media platforms. In the age of digital marketing, the survival of a brand depends largely on whether it can remain at the forefront of its customers’ attention. 

Wrapping up

As you can see, there are numerous ways in which businesses use influencers to drive sales – I described only the most notable ones above. Partnering with the right influencer can give a business a major boost against its competitors. After all, it’s the influencers that the viewers rely on to learn what’s best for them. As long as you do it right, influencer marketing will prove to be a profitable investment. 

The post How Small eCommerce Store Use Influencers To Drive Sales appeared first on Tech Web Space.

What is an automated webinar, and how does it work?

An automated webinar is what we call prerecorded video streaming. It’s not like you’re watching a live stream. The video they wish to stream has already been recorded, and they can watch it whenever they choose.

Advantages of Automated Webinar

The content is reusable

An automated or recorded webinar is one in which once you’ve completed and recorded yours, you won’t need to do either again. You’ll almost always have this amazing evergreen material on hand. Live webinars are required by organisations that employ them on a regular basis. This means taking time out of one’s day to stand in front of a camera for 30 to an hour. If there are any designs or other elements of their presentation, they must also be matched and performed. 

You can watch the webinar at your convenience

An organisation can use an automated webinar 24 hours a day, 7 days a week, 365 days a year. Another drawback of the online form is that you may overlook a large number of people who would like to engage but are unable to do so due to scheduling conflicts. Individuals with prior obligations are included in this category. At the same time, we’re talking about entire countries in other zones for whom it may be too difficult to even consider attending your webinar. People can watch your automated webinar whenever it is convenient for them by recording it.

Excellence

The majority of people’s greatest fear before conducting a webcast is that they might make a mistake. Given that most people’s greatest fear is open speech, this isn’t difficult to understand. The fact that they aren’t speaking openly in front of a bunch of people doesn’t make things any clearer. There are a few folks that make mistakes as well. While no one is perfect, you don’t want your company to be misrepresented because your webinar host is unable to communicate when you go live. This might make your company appear inexperienced, especially if competitors’ webinars are improving.

Automated webinars can help you accomplish your revenue goals

An online webinar could also represent a recurring revenue stream for your company. In any case, as you’re probably aware, a lot of companies charge people to view their webinars. Because yours is automated, that doesn’t mean it has to be less expensive.

Even though you must be upfront to them about this, if you do have some fantastic testimonials to promote from people who benefited greatly through your webinar, this will not be an issue. Look for a virtual event platform.

Disadvantages of Automated Webinar 

There is no need to hurry!

One of the most effective ways to attract people to attend your automated webinar is to highlight the necessity to keep moving. Many organisations do this by stating that they will only accept participants until a certain date or up to a certain number of people. No additional people will be allowed to participate beyond that moment. In any case, if you were to permit this in any way, it would be best to hold the webinar online. As you can imagine, this can cause a webinar to sell out in a matter of minutes, irrespective of whether they desire to move swiftly is genuine. With an automated webinar, this is difficult to achieve. Fundamentally, it’s a possibility. You may argue that you’ll need to minimise involvement to make it easier to answer to people’s questions quickly, but you’d have to make a strong case for this.

Lack of Interaction

One big disadvantage of having an automated webcast is that you won’t be able to rely on the same level of collaboration as you would with a live form. While the recorded webinar is playing, there is just no way to get someone to ask you a question. In any case, if you were to allow this in any way, it would be best to hold the webinar live. This isn’t a minor drawback, either. Many people look forward to webinars because they know they will be able to ask powerful figure questions. On many occasions, someone may be perplexed by a particular topic and have no way of obtaining or requesting an explanation.

Quality at a Low Cost

Finally, there are a few reasons why your automated webinar can put on a modesty act, which is exactly what you don’t want. We’ve touched on these in one way or another, but we’ll consolidate them here. To begin with, a lack of dedication can make it appear as if you weren’t concerned about your onlookers and needed to put something together. This will become increasingly the case as live webinars become more widely available. Someone who attended a webcast a week ago and asked questions in the audience may be surprised to learn they can’t be yours.

Similarly, as long as the commitment is seen as a privilege, not owning it will appear to be a deception. Second, being able to attend a webinar on a daily basis is fantastic. It does, however, make it appear less valuable. Regrettably, most people associate the aim is to highlight with esteem.

As a result, by trying to be helpful and ensuring that people may watch your webinar when you want, you’re hurting your chances of engaging them a lot of the time.

For more keep on reading techwebspace

The post Pros & Cons of Organising an Automated Webinar appeared first on Tech Web Space.

It encompasses a wide range of tactics and strategies.

A PR campaign serves various purposes.

Startups aim to reach the broadest audience. The established brands want to boost their brand presence and recover from a brand image crisis.

As a result, no two PR campaigns are the same.

What is a PR Campaign?

Unlike paid advertising, a public relations campaign is a set of activities targeting a specific business goal.

A public relations campaign has three challenges:

#Challenge 1: Identifying the campaign goal

The purpose of a well-executed public relations plan for the client should be clear.

For setting public relations strategy for the client, include more precise objectives.

Set the tone for branding, attract clients, produce sales, and create target audience affinity for the startup.

The PR objectives for clients should be – SMART. They should be specific, measurable, achievable, reasonable, and time-bound, reflecting the campaign’s vision.

During the pandemic, Carlsberg’s Adopt-a-Keg campaign was a big success. It launched the Adopt-a-Keg campaign to boost sales by emphasizing consumer health and safety.

Throughout the event, customers can scan Carlsberg items with their phones, which will start filling a virtual keg. After scanning four cans, customers would get a “credit”. They could use it to buy two complimentary beverages in a bar or restaurant after the stores reopened.

Results:

The PR effort increased in-store sales right away. It also left a lasting impression on the brand by focusing on its commitment to consumer health and safety.

#Challenge 2: Crafting the Perfect Brand Message & Communicating it to the Target Audience

Determine the campaign message that the client wants to convey.

Keep the PR campaign message as clear and straightforward as possible while avoiding ambiguity. The public relations campaign message for the client should not only inform but also motivate the target audience to act.

Netflix launched a campaign called “Wanna Talk About It?” to encourage people to talk about their mental health.

During the pandemic, Netflix used the power of PR and social media to help its users to connect with mental health experts.

Results:

Netflix’s campaign message was basic and direct: users were encouraged to speak up. It avoided ambiguity in its campaign theme, which encouraged individuals to talk about their mental health. The campaign resulted in increased long-term loyalty and a better brand image.

#Challenge 3: Targeting the Relevant Audience

PR campaigns aimed at the general public are rarely successful. You need to know your client’s target audience while creating a public relations strategy for them.

The target audience is the group of people who are most likely to be interested in the company’s message, interact with it, and respond to it.

Gillette launched a public relations campaign that focused on men’s mental health.

The brand’s short PR campaign features men in different settings, debunking popular cliches like “All men are alike” and “Boys will be boys.”

Results: The campaign message had a strong influence on the men, and they shared the video widely on social media. Gillette was able to attract the attention of its target audience as a result of its public relations campaign efforts..

How to Create a Bullseye PR Campaign

Determine the PR Campaign KPIs:

Once you set the client’s PR campaign goals the next step is to determine the campaign key KPIs. Here are the most important metrics that you need to determine PR campaign performance:

Website traffic:

You can identify the PR campaign performance by

measuring website traffic before and after a PR campaign.

Brand mentions:

Check the earned media metric to see the online brand mentions.

Analyze the sentiment of the client’s brand mentions. Analyze whether the reviews are positive or negative. It will give you a better sense of the PR campaign’s performance.

SOV (share of voice):

It is the best metric to gauge brand visibility. Compare the brand with the competition. See how much your client dominates the conversation in the industry. It’s a crucial metric for determining media presence or the impact of a particular media mention.

Social media engagement:

Analyze the number of new followers after launching an average post reach.

After you’ve determined the client’s target audience, conducting the market research is the next stage.

Determine how the client’s story can fit into current market trends by researching the client’s industry.

Conduct a social media analysis. Also, competitive analysis and a digital media analysis supplement the public relations strategy.

Select the right channel

Determine the best medium to launch your PR campaign based on your target audience’s preferences. Does your client’s target market interact with influencers? Do they read press releases or attend business events? Examine whether your client’s PR campaign requires a traditional or digital channel or a multi-channel plan.

PR Campaign Execution

Before launching your client’s PR campaign, double-check everything. It is the opportunity to make any last-minute changes before going live.

Set the PR campaign debut date. Keep an eye out for public holidays and competition news. Give yourself enough time to have everything in order before the campaign goes live. Keep all lines of communication open and reply quickly to inquiries.

A Gentle Followup

Follow up with the journalist if you find your PR story isn’t published. Recognize why it isn’t covered, and explain why the story is relevant to the publication and its audience. If the journalists point out a flaw in the press release, try to rectify it with their feedback and have it published.

Keep your patience while following up with the journalists. On a given day, a journalist receives oodles of emails, and it takes time for the journalist to revert.

While following up with the journalists, be patient. A journalist receives many emails on any given day, and it takes time for the journalist to respond.

Send a follow-up email four days after the initial contact. Include a link to a customer review, data, or study that proves the product’s value over time. If it was a significant occasion, include photos. Make a plan for further coverage because no campaign is ever finished.

Measure your PR Campaign Success

Take a seat and enjoy the aftermath of the public relations campaign’s launch. Record every single thing. Make a visible report containing KPIs, objectives, and opportunities for improvement. Look for anecdotes that highlight the importance of the campaign.

The post Challenges To Overcome Whilst Executing A Perfect PR Campaign For The Client appeared first on Tech Web Space.

TikTok is a social network that allows you to shoot music videos, broadcast live and exchange messages with people. This video platform is the leader in the Chinese market and quickly captures other countries. The global audience of TikTok is about 500 million people (Datareportal, 2019), the number of active users of the Chinese version of the Douyin app in January 2020 exceeded 400 million. According to GlobalWebIndex, 41% of TikTokers are people aged 16 to 24. 55.6% of users are men, 44.4% are women.

In early 2019, TikTok was the third most downloaded app in the world. It was downloaded 33 million times from the App Store alone (Sensor Tower, 2019), far exceeding the download rates of YouTube, Instagram, WhatsApp and Facebook Messenger.

Videos on TikTok are vertical, and users play a lot of filters, animations, masks and other special effects. One of my favourite pastimes is making music videos with lip-syncing (this is lip-syncing with sound). It works like this: a fragment of a song is selected from the application database, which can be integrated into the video. TikTok users also dance, joke, play sports, or just record snippets from life. In general, you can find quite diverse content here.

Another trick of TikTok is hashtag challenges – thematic tasks that inspire users to shoot creative content.

Trends on TikTok, like any social network, change pretty quickly. Both the bloggers themselves and the official representatives of the company ask them here, launching challenges and other activities.

“To get into the trend, you need to react quickly to the challenges on the start page, they are updated every week. For the same, there are special chats for bloggers in which new challenges are constantly being thrown, their rules and music that need to be used.

Now let’s talk about the scalability of your marketing.

Here Are 5 Ways To Unleash The Potential Of Influential Marketing On TikTok

1. Use a referral strategy to influencers.

Every TikTok user has an impact to some extent. The TikTok algorithm works by further promoting the most innovative and interesting, regardless of the number of subscribers. We can call the platform TikTok the place where the “influencers” are gathered, runs the platform. It’s important to remember that users care about people and don’t pay attention to faceless brands.

So when you advertise in an app without using influencers, you immediately lose. You lose money, you lose your audience and, in principle, the chance that you will be noticed. The goal is to look like a peer to the consumer, not just a faceless ad. Otherwise, there will be no interest in you.

You can solve this problem by using influencer marketing so that your brand will naturally flow into the world of TikTok. In this way, they can create an affinity for your brand so you can increase conversions and accelerate your campaign.

Helps you get closer to your audience and delivers results,

2. Create narrative content.

The young audience is moving away from linear television to social television. Because of this platform, like Youtube and TikTok are starting to replace the TV function. You need to create engaging content by getting users to connect with your brand and build long-term, long-term ones.

What’s more, those who understand the inner workings of TikTok will continue to be Gen Z winners, and you will never be the first.

So, remember these important words: content on TikTok is discovered using hashtags that use the ability to observe the content for a certain amount of time. It’s like a series, for the final episode of which we revise everything and delve into the plot.

3. Apply force to the platform.

There are many topics in the application that people watch and even learn something, it can be cooking, handicraft or drawing chips, any creativity: clay modeling, singing, painting things and shoes, playing computer games; anecdotes and funny stories from life, which are shared by the authors of the video.

There are cases when the number of fans increased from 500 to 50,000 in a week. Later. The things that you never expected them to glorify you, went viral. TikTok helps people of all ages around the world and creates more and more content than ever before, so new trends are popping up every day, and marketers should use this as an opportunity to become part of the community.

4 Going into trends.

Users are very actively watching videos from recommendations. There are algorithms for outputting video to trends (the main tape, which turns on when you just turn on the application). It includes audience activity, interactions with the video (these can be comments, reposts of your video), and so on. In general, the recommendation system is built perfectly – no worse than that of YouTube, which means that, as politicians say, “social ladders” function and allow you to become popular without money, due to ideal content.

If we talk about what can diversify your content, these are branded masks: as in Instagram, there is an opportunity to make your own masks (for example, they can be with the symbols or products of the company), and this is a tribute to the ability of users to use them in their videos. Accordingly, those who watch it, interested in the mask, will go to the page of its creator, and this, at least, will increase your reach and the likelihood of hitting trends.

You can use the ICOholder so that you have the funds to create high-quality content, which is equally important: you need a beautiful picture, light and even props. Yes, videos that are incompatible of good quality can get into trends, but the activity on them, accordingly, will be lower.

5 Official advertisement.

Yes, and there is such a thing, although it appeared quite recently. There are several formats of videos and photos that are shown in different placements (for example, in the user’s feed). Such a video lasts about 15 seconds, there you can attach the link you need, hashtags that will take the consumer where you need it. The main formats are product placement (product insertion into content), fits (joint videos with opinion leaders), announcements, participation in hashtag challenges.

Conclusion:

Unleash the creativity of your product with TikTok. Use the most engaging ad formats, be creative and interesting.

Don’t blindly do marketing on TikTok – you need to take the time to understand all the nuances of the platform so you can conquer it. So, if you are a brand using our promotional ideas – get ready for success. TikTok offers great opportunities for brands right now, and it’s just waiting for you to start promoting on it. Many media personalities use the application, because there you can promote your music.For example, Will Smith has an @willsmith account on TikTok. Do you understand what we mean?

No matter how small or large your business is, no matter what you create or sell, your business deserves more people to know about it. Be on trend and be successful. We wish you good luck !

The post 5 Ways To Unleash The Potential Of Influential Marketing On TikTok appeared first on Tech Web Space.

The challenge for event organizers is to plan an event that motivates its participants to engage during and after the event and is, therefore, a successful investment.

Follow these steps to build the foundation for a successful online event:

Outline Your Goals

An event takes a while to plan and execute. It takes money, people, and resources, and it’s all meant to go towards achieving specific objectives. Defining the ‘why’ is critical to building the right event experience. 

Your objectives could be anything from increasing awareness, generating revenue, building a community, or charity. You don’t have to limit yourself to one goal; you can try to achieve more than one at the same time. Clearly outlining your goals will allow you to put in place performance metrics to assess how well you did, as well as your potential ROI. Once you’ve decided on your objectives, let them guide you in all the choices you make during the planning process. For example, if you want at least 10% of your attendees to convert to leads for your solution, try to build in a segment with a demo of that solution.

Define Your Audience

This tends to be one of the most underrated bits of advice when it comes to event planning. Organizers will often broadcast event invites in hopes of filling in seats. Anyone with a tenuous connection to the subject matter of the event is able to attend. The problem is that if someone isn’t invested in the topic of your event, they’re not really going to engage with it. You could put everything into building an entertaining event and one that creates genuine value for its stakeholders, but if your audience isn’t suited to take advantage of it, you’re going to get limited traction. Here’s how to ensure you have the right audience going into an event:

• Step 1: Create an audience profile. Include aspects like age, gender, location, profession, and interests. If the event is for your own brand, this will tie in very closely to your customer persona. 
• Step 2: Incentivize your potential attendees. Dangle a carrot in your communication to get the right audience members in. This could be anything from helping them make the right connections to vouchers and promo codes. With the right sponsors, you don’t even have to pay for these promo codes yourself. It’ll be in their interest to issue them for the attendees.
• Step 3: Filter your attendees. When someone signs up for the event, it’s worth having them answer a few questions to ensure there is appropriate interest. 

Building the right audience is useful for a number of reasons. It lends a sense of exclusivity to the event. Your attendees know the event is less likely to be a waste of their time. Your sponsors will like that they have a more targeted audience to advertise to, and this in turn will drive up the value of your sponsorship opportunities. 

Create the Right Event Format

You have a lot of options to work with when you’re planning an online event. You can set up anything from a webinar to a product demo, virtual tour, tutorial, panel discussion, and more. Those joining your live webcast will expect a meaningful experience, and as an organizer, your stakeholders will expect a return on the event. A well-structured event will yield high dividends all around.

1. Identify the Right Window

Consider your participants’ availability. There are times of the year you’re likely to get more people to attend your event. This can be connected to a certain seasonality in your industry or their sales and procurement cycles. Pick the right time for your event and try to avoid an overlap with other similar ones. Once you’ve hit upon an optimal window, get your registrations in as quickly as possible. Use a scheduling platform to lock in those dates on everyone’s calendars. 

2. Choose the Right Platform

This is a very important decision. It ties in very closely to the format of your event and, through it, to your event goals. Working with the right platform and technology will give you access to a range of tools to create an advanced event and differentiated segments. These include live chat, breakout rooms for networking, simultaneous webstream, Q&A, live polling, in-event advertising, and more. With the right mix of tools, you can maximize in-event engagement and improve attendee satisfaction.

3. Invest in Pre- and Post-Event Marketing

A virtual event has lower overhead costs compared to an in-person one. This means you’re likely to have surplus money leftover to really market your event. Be creative in how you go about this. Use a mix of digital and direct marketing tools. Include incentives in your promotional communication. 

Also, pay attention to people who’ve signed up. Only about half of those who register for an online event actually turn up on the day of. Focus some of your efforts on this group. Organizing a food and beverage event? Maybe send your potential attendees a sample box of goodies a couple of days prior to the event. If you have an IT services event coming up, maybe circulate an industry whitepaper or part of a keynote lecture just before the event. Gestures like these will drive event turnout better than an email reminder. 

Finally, don’t forget to keep engaged once the event is done. Check-in with everyone who attended—ask for feedback and sharing of in-event content. Encourage them to share it among their network and extend the life of your event. Encourage them to sign up for your mailing list and funnel them into your sales pipeline.
Virtual events are here to stay—there’s no getting around the fact. It only makes sense for you to invest as much time into them as you do into your in-person ones. Don’t be shy to innovate and experiment with new technologies. Make your event as interactive as possible to make it a memorable experience for all attendees. 

The post Steps to Planning a Successful Online Event appeared first on Tech Web Space.

Influencer marketing on TikTok has seen a tremendous rise over the past few years, with over 732 million monthly active users and lower competition, compared to Facebook and Instagram.

As a marketer, the thought of adding another social media platform to your already overflowing strategy might seem overwhelming. But TikTok influencer marketing is different from other platforms. You can get traction in lesser time on this platform. TikTok is dominating the social media game due to its unique algorithm, and the content that the influencer shares here connect to the right audience to build an authentic connection.

How to develop a TikTok influencer marketing strategy? 

Understand the platform –

To get the best out of this new-age app, you should know whom and what it caters to and the other nitty-gritty to determine if it is the best platform for your brand. Reading this article is step one for you. Next, invest time in understanding the algorithm to know who is most likely to engage with your influencer’s content for the brand based on their past behavior.

Finalize your campaign goals –

Clarity of the end goal is essential when charting a marketing campaign, isn’t it? The same rule applies to this new influencer marketing hub TikTok to be able to measure the ROI of your campaign. Before you reach out to the influencers, you need to consider the outcomes for your brand and analyze the key performance indicators you want to use to measure the campaign’s success.

Choose TikTok influencers who create relevant content –

Next, you need to approach the right influencers for your brand’s communication strategy. Once you have a list of plausible candidates, ask your questions like, have they delivered high-quality content to earn positive engagement so far? Is their following similar to your target audience? All in all, have a thorough screening process.

Enable creative freedom –

Once you have reached out and finalized your influencers, make sure you don’t lower their creativity by exercising too much control over their work. Remember, they have a trusted following and are the experts of the platform for a reason. Let their creative spark flow to ensure that you develop a long-term relationship with them.

Use the Right Hashtags for TikTok SEO –

There is a word we’ve all known pretty well as marketers using social media for our campaigns. Like every other social media platform, TikTok also runs efficiently well when users understand its trending hashtags. In fact, it has been observed time and again that TikTok users respond exceptionally well to hashtag challenges. So, make sure you have researched the right hashtags for your campaign with your influencer.

Measure the campaign results –

Before you begin executing your campaign in collaboration with your chosen influencers, it is wise to chart a plan to measure its outcomes. For that to happen, prioritize your goals and measure each response and engagement against it. For instance, if your goal is brand awareness, check for the number of views on the collaboration along with the engagement generation. Further, you can even pair it with other TikTok advertising formats to heighten your chances of being recognized on the platform.

Ensure TikTok Influencer Sponsorships Are FTC-Compliant –

Finally, sort your legal formalities with your influencers beforehand to avoid any unwanted legal mess later on. These include using #ad and complying with FTC guidelines. If you have worked with influencer marketing before, you must be aware of the FTC violations, and neglecting them can prove extremely costly to your brand.

To sum up, research well before delving into the world of a creative and highly engaging social media platform like TikTok. Strengthen your strategy by reading thoroughly and keeping yourself updated about the influencer marketing trends.

The post How to Develop an Effective Influencer Marketing Strategy for TikTok? appeared first on Tech Web Space.

Content marketing enables you to build an active audience across various digital platforms. These are customers that will actively interact with your brand. 

Having the right audience makes it easier for you to increase conversions. It also helps you increase sales and generate leads.

What Causes Content Marketing Trends to Keep Changing?

Trends in content marketing will keep evolving to match the demands of consumers. For example, more consumers who belong to an older age group might have started embracing social media like Facebook. 

They are now using such social media platforms to buy products. This means your content marketing strategy also needs to change to cater to these customers. 

Another change can be as a result of the advancement of technology. For example, an increase in the number of consumers purchasing goods and services using mobile apps. 

This means marketers should pay more attention to producing mobile-friendly content and using current technology. These are changes you need to include in your marketing strategy. 

A digital marketing agency like Joy technologies is committed to using current content marketing trends. This will provide digital marketing solutions through innovation that helps transform business ideas into reality. The following are content marketing trends you need to look out for in 2021 and beyond.

1. Building a Community

Many businesses offer similar products and services to consumers. It can be difficult for customers to notice your brand in a crowded space. 

The best way to get the right people to see and interact with your brand is to build a community. A community creates a sense of belonging for your audience. 

It also provides a platform for you to engage with your customers. When you continuously share useful content with your audience, you build trust and brand loyalty. 

2. Repurpose Content

Repurposing content is a way of increasing conversions. Brands use this strategy to create valuable content across multiple channels. 

It is a digital marketing strategy that provides a seamless experience for your audience. Businesses are able to grow their community and build their brand through this strategy. 

When repurposing content, users should have an uninterrupted experience. Your content on various media like webinars, podcasts, videos, and blog posts should be continuous. 

The media may be different, but the theme of your message should be the same. They should be related content that helps users connect with your message and trust your brand. Here is how each medium can serve your audience.

A. Podcasts

People choose different types of media for various reasons. That is why providing the same content in other forms will be beneficial for your audience. 

For example, some consumers might prefer a simple but convenient way to listen to your content. They can choose podcasts and even participate in conversations. 

Businesses can transform blog posts into a podcast to cater for the needs of these people. The idea is to convert valuable content into formats that are accessible to more people.

B. Webinars

Businesses can conduct online seminars using webinars. It is a good platform for sharing expertise and building your reputation. 

You can repurpose a blog post into a webinar when you want your audience to gain live access to your brand. This way, you will strengthen the presence of your business.

3. Produce Content for a Specific Niche

Recently businesses are focusing more on producing content for a specific niche. This helps bring people with the same interests together. These people will see you as a reliable source of information in your industry. 

Valuable content has specific keywords that users search for. These long-tail keywords help to make your content visible online. 

Digital marketing specialists understand how to find long-tail keywords using various SEO tools. These SEO digital marketing strategies help to bring organic traffic to your website. SEO will continue to trend as it allows brand visibility that increases sales.

4. Artificial Intelligence in Content Creation

Artificial intelligence in content creation is gaining popularity. Marketers can use tools like Contentyze to create summaries using data. 

They can also create captions and even blog posts. Such technology trends show signs of continuing in 2021 and in the years to come.

5. Create a Diverse Content Marketing Team

Brands that are successful in content marketing not only write blog posts. They do media publishing as well. The process of media publishing requires a strong team with a diverse skill set. 

Such teams should include a video production specialist, graphic designer, strategy development specialist, and SEO specialists. This team will work together to ensure you produce quality content that users enjoy engaging with. 

Quality content will keep visitors longer on your website. The audience will like, comment, and share your content. This will help increase traffic to your website. SEO is a trend that will continue.

6. Share Stories

Stories are becoming more popular with time. People on social media, for example, Facebook, like to read interesting stories. 

They can search stories using their smartphones and share them with friends. Other digital marketing platforms that make creating stories popular are Google stories and Google Web stories. 

Such platforms can make telling your company’s story easier. Telling engaging stories about your brand increases your chances of reaching more customers. Brands can share their stories in different forms, including videos, texts, and photos.

7. Featured Experts

People trust expert opinions. Including comments from experts in your blog post about a specific topic will make your content more credible to your audience. 

It also adds value to the reader and can encourage them to take action. This leads to more sales of your products or services. Including expert opinion in your content also builds brand loyalty.

8. Personalize Content

Content personalization is a trend that marketers should look out for to increase sales. When you personalize your content, you tailor your information based on a customer’s preference or profile. 

A customer that visits your website has a specific need. That customer hopes to find a solution to the problem, and your information should be helpful to individual customers. 

Personalized content will address each customer’s need. This is a more effective strategy than using the same information for all customers.

Key Takeaway

These are the content marketing solutions that will continue to trend over time. It is essential to consider adding these trends to your marketing strategy. 

This will help you provide helpful content to your audience. It is the right way to build trust and position yourself as an authority in your area of expertise. Doing this will enable you to grow your audience, boost your sales and keep you ahead of the competition.

The post Content Marketing Trends You Should Lookout For in 2021 and Beyond appeared first on Tech Web Space.

Let’s find out.

Webinars

Webinars let you leverage both video and audio to help you convey information to your audience. It’s also possible for your attendees to interact with you in real-time and ask questions.

What’s more?

Webinars aren’t restricted to live events. You can also host scheduled webinars that can be used multiple times. 

And that’s not all.

You also get a highly-targeted audience as only those who’re genuinely interested in the webinar will attend it. This is the reason why the retentivity of webinars is high, at 56 minutes. 

Additionally, webinars have a good registrant-to-attendee conversion rate of 55% so you can expect good attendance too.

However, webinars have their cons too. People who might want to skip through some parts of the webinar may not be able to do so with ease.

So, how do podcasts fare? Let’s take a look.

Podcasts

One of the greatest advantages of podcasts is that they’re recognized by nearly 70% of Americans. Being audio based, they can be heard even when you’re on the go. In fact, about 65% of people listen to podcasts while driving. 

As a result, you might get more listeners. However, these listeners may not be as targeted as webinar attendees because people don’t need to specially take out time to listen to them.

Podcasts can serve as great tools for connecting with your audience for the long-term as they can be heard at any point and aren’t one-time events. In addition, they’re polished works as you can do post-processing for them, unlike live webinars, for which it’s not possible to do so.

However, the greatest disadvantage of podcasts is that they don’t have any visual elements. This makes it difficult to convey information clearly. Your listeners may not be paying complete attention too as they may be doing other things while listening.

To learn more about webinars vs. podcasts, check out this infographic below first published by FLOW. 

Image Courtesy: FLOW

The post Webinars vs. Podcasts: Who’s the Winner? appeared first on Tech Web Space.

What makes digital marketing so effective is that more and more customers are gravitating towards using the online space. Here are some interesting insights from the global market.

Platforms like Shopify have seen a 57% increase in revenue in Q2 of 2021. In China, cross-border e-commerce reached $63.8 billion. It signified a 46% increase in Q1of 2021. 91% of e-commerce owners believe revenue will continue to grow as the year progresses.

Our article explores the future of digital marketing in the post-Covid era. Here are some interesting trends we can expect to see.

1. Podcasting And Digital Marketing

Podcasting and digital marketing go hand in hand. It is a fantastic way to reach audiences. It could explain why there are currently over 2 million active podcasts. This signifies a 1.5 million increase since 2018. In the US, 6 out of 10 people will listen to podcasts. 

3 out of 4 listeners tune in every day. The reason being a chance to learn something new. Others get inspiration from such platforms. Further, the media are free, niche, and on-demand. Over 65% use smart devices like tablets and phones to tune in.

What does this mean for digital marketers in the post-Covid era? Simply put, there is so much potential in the use of podcasts to drive content marketing. 

How you may ask:-

• Podcasts can improve your SEO activities. Use of relevant keywords, link building, and engagement opportunities are some tactics.
• Showcase your expertise by providing value around specific topics. It allows you to establish yourself as an authority and go-to source for information. 
• Podcasts humanize companies in a way text advertising can never achieve
• The platform is a fantastic way to collect leads. There is an opportunity to walk the audience through the buyer’s journey without appearing pushy. 
• It is an opportunity to reinforce brand messaging engagingly.

There is a lot to know about setting up, launching, and promoting your podcast. But, without a doubt, it is a trend that will only get bigger going forward. 

2. Free-For-All Playing Field 

It would be hard to find an industry that is not embracing digital marketing. Take the example of the music industry. There was a time when those with financial might dominated advertising space. 

To get a breakthrough, artists needed established music promoters and producers to push their music. Now the landscape has leveled out, thanks to the digital space. 

Previously unknown and emerging artists can take advantage of free online music advertising to get visibility. Independent artists can showcase their work to a large audience base without spending tons of cash. 

What does it mean for the industry? Well, Celine Dion, Beyoncé, and an emerging artist can compete for a share of voice on one platform. 

The music advertising platforms also bring together songwriters, producers, vocalists, and MCs. They can achieve levels of collaboration that were not possible in the earlier days. 

Also read: 3 Ways Technology is Changing the Game for Nonprofits

Post-Covid digital marketing will allow competition amongst industry giants, startups, and entrepreneurs in one very level, very open field. Digital marketers must therefore focus on offering the best online experiences. 

3. Digital Marketing Must Embrace The Shift In Consumer Trends And Behavior

A shift in consumer trends and behavior will require digital marketers to pay a little more attention. Let’s take another look at the music industry as an example. Social distancing has impacted face-to-face events like live concerts.

But, this has not stopped artists from performing. The industry is heralding virtual concerts as the next big thing. Live Streaming, video content consumption, and subscription services are at an all-time high. Listeners are now more open to discovering new artists instead of the usual-much-hyped ones.

Digital marketers must find a way to engage and retain audiences. With so much content, the competition for the share of voice is very high. Yet, the audience pool, which seems deceptively large, remains constant. 

Digital marketing strategies must start from a place of understanding the post-Covid customer. They must then look for innovative ways to break above the clutter.

Take the example of parents needing more control over the kids’ content while at home. Having filters or controls on smart speakers to weed out explicit lyrics can be a strong selling point. 

4. Opportunity For Content Optimization For Greater Visibility

One of the best ways to achieve good rankings on search engines is content optimization. The fundamentals remain the same. Such include relevant and engaging content that responds to an identified need. But, there is more. 

Post-Covid consumer behavior is showing a shift in the type of search queries. People are looking for DIY and skill-based content. They want to save money by taking on some projects themselves. 

For others, skills like cooking, landscaping, home improvement, and beauty hacks have become more critical.

Marketers must focus on creating content around knowledge, inspiration, and ideas that make life at home better. Other areas include work from home, homeschooling, wellbeing, and online entertainment. 

Let’s say your company offers podcast and digital marketing services for emerging artists. Blog articles with titles like how podcasting can grow your fan base would generate a lot of interest. Budding entrepreneurs would be interested in topics like starting a podcast and rake in the big bucks. 

5. Brand Loyalty Is No Longer A Guarantee 

Companies operating in the post-Covid era have to shift their thinking. They can no longer hide behind messaging espousing product attributes. Do you want to know why? Well, the post-Covid period has resulted in less brand loyalty amongst customers.

Even very strong brands are seeing significant changes in consumption habits. People are now more curious about new brands and products. Private label brands, for example, are becoming more relevant. 

Digital marketing provides exposure for people who may have never had a chance to get visibility using traditional advertising methods. Let’s go back to the example of the music industry for a minute.

The challenge for emerging or budding artists was prohibitive creation, advertising, production, and distribution costs. The digitalization of music has been a significant game-changer.

With the laptop and internet connectivity, an artist can produce and release music into the market. They no longer have to go through production companies to do this.

For the consumers, they get a chance to sample new music and genres. Digital marketers have an opportunity to capture new customers. They must, however, be aware of the reasons and trends that characterize the brand migration. 

Reinforcing relationships with existing customers is a key consideration. We can, therefore, expect higher spend in retention and loyalty marketing. The focus on performance or product-based marketing will no longer be the only way. 

6. A Change In The Competitor Landscape

In the pre-Covid era, the conversation was about how to trump the competitors. But now, the focus is on how to give customers the best experience to remain relevant.

The modern tech-savvy consumer is discerning and very demanding. They have higher expectations of what they want or need from brands. 

Companies must now position themselves behind great values, not necessarily products. This is not to say that the customer does not want quality.

Rather, factors like trust, sustainability, social responsibility, and ethical sourcing are becoming more important. Customers look at such factors when deciding to buy a product or service.

Digital conversations can also make or break a business in seconds. A bad customer review, for example, can do a lot of damage. It would only take minutes for thousands if not millions of customers to read it. 

Modern companies must invest in digital strategies that offer better personalization. They should anticipate and respond to customer needs at the right time and touchpoints.

Data-driven insights will provide the basis for all decision-making around managing customer experiences across the buyer journey. Building trust and better relationships is now a driving force for marketers.

It goes back to our point of retention and loyalty marketing taking center stage. Capturing customer sentiments and responding accordingly will no longer be a choice. 

Final Thoughts

Podcasting and digital marketing in the post-Covid era come with tons of challenges and opportunities. One positive aspect is that it has leveled the playing field.

Large and small companies can compete for a share of voice on many platforms. Multiple channels like podcasts, websites, and social media are available to all.

But, the post-Covid customer has undergone significant changes. Such clients are less loyal to brands and are willing to explore a bit more.

Yet, they are more demanding due to access to huge sources of information. They also place great value on additional factors when deciding to buy a product or service.

Brands will have to work harder to win them over. Building on factors like sustainability, environmental and social consciousness is crucial. 

Digital marketers have the task of retaining existing customers and turning them into loyal customers. Personalization of services and experiences will go a long way in achieving that. 

The marketing landscape post-Covid is truly exciting because it requires a total paradigm shift amongst the players. Over to you podcasters and digital marketers!

The post Podcasting And Digital Marketing: Emerging Trends In The Post-Covid Era appeared first on Tech Web Space.

Influencers can garner returns comparable to traditional advertising, but without the associated costs. In fact, it can be 100% organic if your influencers are amenable to work for shoutouts and branding alone.

And if the cost-benefit is not sufficient to win you over, there are many other benefits of influencer marketing that you need to know.

Let’s check them out.

Advantages of Influencer Marketing

In this section, let’s talk about how influencer marketing can benefit brands and marketers:

1. Boost Brand Awareness

Influencers can spread the word about brands by creating sponsored posts about them and promoting them on their social media pages and blogs.

They can also put brands in front of new audiences by running contests that ask for participants to tag their friends. 

Influencers can write reviews to educate and inform people about your brand’s features, services, and products. 

2.  Improve User Trust

Influencers invest a lot of time and effort into cultivating the trust of their followers and audience. When they vouch for your business, it’s like a hallmark of trust that you can capitalize on to grow your sales.

Sometimes, influencers give shoutouts to brands or post pictures of themselves using branded products. All of that is aimed at building user trust for the concerned brands. 

3. Get Qualified Leads

If you partner with influencers who have the same/complementary niche as your brand, you can increase your conversions. 

You get access to qualified leads in the form of those influencers’ followers. On your own, you might not be able to make inroads into those narrow user segments. 

You can multiply your leads volume even more if your influencer has a blog with an established readership. Their subscribers are potential customers for you. 

4. Cement Your Authority

Influencers who are industry experts and opinion-makers can do wonders for their partner brands’ authority. 

These influencers don’t partner with just any brand since they have a lot at stake. So, if they decide to vouch for your brand, your credibility and authority can skyrocket.

When we speak of authority, it can also be expressed in terms of backlinks that influencers generate for you through guest posts and brand mentions. That automatically increases your value for search engines.

5. Enrich Your Content

Most influencers are expert content creators and storytellers. They can create impressive videos, Stories, and blog posts that strike a chord with audiences instantly. You can harness their expertise and talent to add variety to your content repository.

What’s more, they can generate authentic user-generated content in the form of videos, pictures, and testimonials. You can simply plug them into your website, emails, and social media feeds to impress your audience. 

Still Not Convinced?

Embracing influencer marketing is not a hard decision to make. 
But if you’re still not confident about its efficacy, you can read about other benefits of influencer marketing so that you can make a more informed decision.

The post What Are the Biggest Benefits of Influencer Marketing? appeared first on Tech Web Space.