Ensure everything is in the correct working condition and up-to-date

First, what you want to do is assure that everything on your website is working correctly. It means conducting a thorough audit for your website across all pages by providing you check out issues like:

• Missing or poor quality images.
• Broken links.
• Format and style issues.
• Outdated information
• Broken features and plug-ins.
• Incorrect information.
• Poor content/missing content.

All this may appear like a lot of things to handle, but every page must make a strong impression. As you go through your website, this could also be an adequate time to ensure that your content has been organized correctly. Also, it would be prudent if you create a back plan before making any changes.

A/B testing

Once you ensure everything is in a good state and up-to-date, you should determine whether your site is useful or not as much as possible. A/B testing is an excellent way of doing it. The techniques involve creating two versions of something, and at the same time, you test against each other. For instance, if you want people to visit your homepage by signing up for the email list, you can create two versions. One of the two pages should have a different type of call to action where visitors have randomly sent to one page or the other basing on which gets more clicks.

Request feedback from your target audience

Consequently, you will need to know or get views from your existing audience on how they think about your websites after the changes. Note what your audience likes and dislikes, and the content or features they value. It is essential to ask for the problems they might have encountered and come up with an appropriate solution to everything. It is good to ask directly through the comment sections or forums, email campaigns, or other polls to ensure the justification the site requires. It will encourage the customers to give correct opinions on the same.

Research on your competitors

The New Year is an outstanding time to ensure you are still competitive in your field or rather niche. Thus, it is essential to know what a similar site has been doing to achieve their milestones. Fortunately, different tools can help you in understanding how your competitors are fairing. Most of them are made to help you compare your site to other specific metrics. For instance, Similar Web shows traffic information for any website, while BuzzSumo enables you to see which pieces of your competitor’s content information was the most successful. That way, you will know the right information that can draw traffic to your site. Once you have done with your competitors’ research, you can then put the insights you acquire from your competitor research into your website.

 Check your site’s analytics.

Apart from checking up on your competitors, it is prudent to consider data that is a little closer. For instance, if you are tracking your site with the analytics, you need to figure out things like:

• The accessible pages on your site
• Abnormal high bounce rate in any of your pages
• Pages that have generated the most engagement

If you are not conducting tracking analytics for your website, it is good you consider making the new the time fit for doing it.

Update your keywords

An essential thing in any of the website strategy is keywords. The correct keywords help you in ranking search engines meaning your site will be more visible, although volumes can always change. To fix such problems, you should devote more time in the year and keep checking your website’s main keywords. A useful tool that can be helpful when it comes to this task is the Google keyword planner.

Create new or update the existing content

The most beneficial way of updating one’s website is by creating brand new content, even if you might consider it somewhat doing well. It is smart, adding, engaging, high-quality content at any possible moment. It helps significantly in boosting your search ranking by keeping the reader coming back for more information. To improve your content section on that matter, you can involve in starting a blog, creating short videos, and even rewriting critical parts for your site.

Final thoughts

Ensure that the site is in good condition and working effectively, even if you keep making changes throughout the year. At the begging of the year, you need to go back to the drawing box, do thorough site review, conduct research, and find few alterations that need to be fixed. If you follow the above-explained tips to follow in updating your website, it will look ready for 2020.

The post Appropriate Suggestions About How to Update Your Website appeared first on Tech Web Space.

This article aims at highlighting the best email marketing platform that can be integrated with WordPress websites. It can be done by the WordPress website design company.

Mailchimp

This is a good email marketing that can be integrated with WordPress websites to promote eCommerce business. It helps email marketing campaigns very quickly using pre-built templates and segments which are ready-made. Besides, it is a one-click automation to have the work done Mailchimp possesses excellent design tools that help in the creation of fantastic marketing campaigns that stand out from the crowd. Using Mailchimp businesses can promote their businesses through social media, landing pages as well as postcards. 

Companies can understand their customers with excellent features from Mailchimp irrespective of the activities they are doing. Through the in-built analytic features of Mailchimp, it is easier to establish which marketing campaigns which work well in promoting business and the ones that are not working. With such information, one can build up a better campaign in the future that well encourages activity. Therefore Mailchimp is the best email marketing that WordPress website Design Company can integrate with build powerful email marketing campaigns.

Hubspot

Hubspot is also a fantastic email marketing platform that can be integrated with the WordPress website Design Company to promote business growth to another level. Apart from marketing, Hubspot can take care of customer services and sales with the inbuilt CRM in it. The marketing hub provided by HubSpot enables a business to grow inflow traffic and conversion of visitors as well as running through inbound marketing campaigns at a massive scale. Through the sales hub in Hubspot, it is easier to track emails, conduct email automation and the services offered by HubSpot helps businesses to connect with customers.

Convert kit

WordPress Website Development Company can integrate with the Convert kit email marketing platform for customer attraction. Convert kit has great writing and editing functions which makes it outstanding when compared with the other email marketing platforms. The automation of marketing by Convert kit is an amazing feature that saves businesses tasks of sending appropriate and targeted content to the subscribers. Businesses can group their subscribers with tags and segments and send them personalized emails through Convert kit. The emails can contain greatly targeted content that captures the subscriber’s interest. The homepage dashboard enables the firms to keep track of the performance of the email marketing campaigns. Therefore, this promotes drawing of insights about the whole process.

Get Response email marketing platform

This is a fantastic email marketing platform that promotes growth in one’s business. It is an excellent platform that WordPress web designing company can integrate with. The Response marketing platform acts as a great conversion booster. This is due to its top-notch features which are not limited to automated emails, newsletters as well as blog digests. Email campaign kickstarting is quickly done with Get Response. This is because it offers many expert-designed and customizable email templates together with drag and drops email editor. Also, there are available licensed images from shutter stock for adding beauty to the business’s email templates. 

With Get Response email marketing platform, sending target and personalized emails is possible. It enables firms to utilize information obtained from signup, purchases and subscription lifecycle of customers to promote the exhibition of custom and dynamic content in marketing emails. It is essential to understand that email marketing alone cannot encourage business growth. There is a need to have ways of obtaining response on how website the email marketing campaigns are performing. For instance, ids are crucial for the improvement of results. Therefore with GetResponse marketing platform analytics are availed acts as an eye-opener and can promote email comparisons.

I-contact

This is a fantastic email marketing platform that can be easily integrated with WordPress website designing company. It offers excellent email crafting experience as well as powerful automation features that promote eCommerce businesses. It has a drag and drops editors which changes email marketing experience to be interest and excellent. It enables firms to make beautiful emails within a short period. I-contact provides split testing features that ensure the best and right quality content is sent to the customers. With high automation provided by the I-contact platform, one can save time for other tasks. Reviewing work and performances is essential to establish great strategies in the future, and this is possible through the use of the I-contact.

Conclusion

With the advancement in technology and the adoption of eCommerce all over the world, email marketing is gathering momentum. It will be one of the most excellent strategies for promoting brand marketing. Businesses can provide information about their brands through email marketing. Customers through such platforms are equipped with comprehensive information about the company’s brand and available options. Therefore they can make an informed decision on brands to buy. It is, therefore, essential for businesses to adopt email marketing into their websites to promote growth.

The post Integrate WordPress with Topmost eMail Marketing Platforms appeared first on Tech Web Space.

Notably, it is an excellent choice in case you are planning to sell both your physical and digital while managing inventories, shipping taxes, and securing paying.

Before anything else, there is a need for you to install word press of the best performance of your website. Below I will take you through the steps to follow for woo commerce WordPress Setup.

1. Installation of the woo commerce plug-in

Since woo commerce is a free plug-in, it can be installed directly from the official word. Therefore, you first need to log in to your word press admin site to fix it. From the dashboard of your word press, select the plug-ins from the left side of the menu and from there adds new woo-commerce by typing it on the search bar.

From the search, the resulting tap chooses the correct woo commerce and install it. Once you are through with the woo commerce installation, click the activation button.

2. Setting up the woo commerce 

After the installation, you will find out that a woo commerce message requesting to run the setup wizard.  Press the purple okay button to start. Alternatively, you can run the wizard directly from your woo-commerce by clicking help and then set the wizard section. In order to finish setting up the woo business, it is vital to set up the below parts:

• Ensure to set the country in which you are operating, address, currency and the types of products that you will be selling. Once you are through, click let us go
• On the methods of payment, you can choose one or more plans for your woo-commerce stores. A few available options that you can choose from include: stripe, PayPal and other offline forms of payment. To continue setting up tap on the continue button.
• At this point, configure the shipping details for your online stores for both the local and international zones. The set shipping cost should either be free or flat rate using the dimension unit of your choice. When choosing the live prices, make use of the available extensions that involve carrier services like the UPS, FedEx, among others.
• Woo commerce will give you the option of enabling the recommended extension to increase its functionality.
• Connect your stores with the jetpack. It is vital since you will enable automation of taxes and payment set up.
• You may need to create a jetpack account by signing up with your email, username, and password. You can as well make use of the provided link in the setup process
• Finally, create a product by adding items or selecting the imported products in case, you have created a CVS file that contains a list of the products you ought to sell.

3. Adding and managing products

Once your woo-commerce website is completely set up, you can now begin customizing your site by adding and managing the products. In the addition of the products, you will need to categorize them in the sense of their category, attributes and the type of products.

There is also a need to manage your products by checking the product page by managing your products in the sense of duplication, which they feature and for the multiple products market them as a bulk

4. Managing woo commerce

Considering that you now have a clear understanding of how to manage the woo commerce products, it is crucial if you learn how to handle everything else, including orders, reports, coupons and other required settings. Ensure to have all the settings as recommended ranging from the coupons, themes, the extensions, system status, orders, and the results.

Deployment of your woo-commerce stores from its default look is not a good idea. It is good to begin taking advantage of the various customization options of our word press to set your site according to your site. In to improve the customer’s experience, it can be achieved through various extensions, themes, especially that they are free of charge.

Conclusion

Undoubtedly, woo-commerce remains as a great too that turns word press into an eCommerce store. The great news about it is that you don’t need too much knowledge. In terms of programming what to sell you only need to follow given steps. In the above-discussed articles, I have emphasized the steps that can guide to the key points to note when creating a woo-commerce store. The initial settings, product pages, and their management and the choice of a suitable theme are all technical requirements when setting up the woo-commerce store.

By knowing how to set up woo commerce, the store will do your business to reach milestones ahead of those who do not know. It is because you can create a professional like an online store and give your customers an excellent online experience. In case, you have been you have kept your online business ideas on a standstill, it is time you get your online store running.

The post Approach to eCommerce for WordPress and WooCommerce appeared first on Tech Web Space.

Since many people are using their mobile devices to visit websites, it’s a good idea to make a website mobile-friendly. Failing to do this in your web design services does an injustice to you and your potential visitors who drive massive traffic to websites using their mobile devices. This also hurts your SEO ranking since you are not very visible to search engines and your potential clients. Knowing how important mobile-friendly websites are, here are several ideas to help your websites mobile-friendly. 

Make Your Website Responsive

For your website to be responsive, all the information found on the website needs to be rearranged perfectly to be viewed in smaller screens without distortion. If your website is not friendly you will find out that mobile users have a hard time accessing the information on their devices. Some information will be cut out since it won’t fit on smaller screens. This is by far the best way to make your website mobile-friendly since you are not limiting the information from your mobile device visitors. All visitors (on the desktop of mobile) see the same information on your website. And since Google has officially announced that they’ll be using Mobile-first websites to rank websites, responsiveness is helpful for your SEO. 

Make Information People Look for Easier to Find

Although some of your visitors using their mobile devices to access the Internet don’t mind taking extra time to find what they are looking for, it is wise to place important items where they are easily accessible. Don’t ignore those who want to get information fast so that they can get back to their busy schedules. To make it simple, put all the information that mobile users look for on your website in an easy to find the area, on the mobile homepage. It is important to consider FAQs as one of the items that visitors look for first but don’t include all the answers on the same page. 

Don’t Use Flash

Flash lost the love of webmasters due to its unfriendly nature towards SEO. The reason is slowing down the site’s loading time and some browsers don’t support it at all. It is also not supported by neither Android nor iOS devices, making it an outlawed software. Therefore, don’t think of building a website that depends on Flush animation in any way as this will destroy the user experience. You will risk losing all your mobile users. This technology is a cage and should be done with. 

Include the Viewport Meta Tag

An easier way to control how your website displays on mobile devices is to use the viewport meta tag. Mobile users will have a hard time getting information from your website if it opens up the same width on the small screen of your phone as it does on your desktop. They will have to awkwardly scroll from side to side to read each line of text and see the different sides of the page. Viewport meta tag helps browsers to perfectly fit your website’s width depending on the device used by the visitor.

Adding a viewport meta tag to your HTML is simple and all you have to do is paste <meta name=”viewport” content=”width=device-width, initial-scale=1″>onto the HTML for each page. 

Turn Autocorrect Forms off 

If you have a form on your website, it may be difficult for your mobile visitors to fill it, if it is not properly displayed on smaller screens. Many webmasters underestimate the power of autocorrecting for forms and tend to ignore it. For easier access of forms that ask for name or address information from the visitor is to turn off autocorrect for each form field.

Failure to do so will make phones change the fields to common words and slow down the form filling process. To do this, ensure that in the input field, you include autocorrect=off in the HTML.

Increase Your Button Sizes to Work on Mobile

When using a PC, it’s very easy to click on any size button with a mouse. Coming to mobile phones, tapping a small button on a small screen is somehow tricky especially if there are several buttons close together. It gets worse when you are blessed with huge thumbs! To save your mobile visitors from this headache so they can enjoy interacting with your website, use large enough buttons on the mobile version of the site. Before adding buttons on your site, ensure that you test them out yourself. You can use one of your family member’s phones or an employee’s. It is also wise to test on more than one type of mobile device. 

Conclusion

Since mobile devices keep on changing all the time you need to frequently test how your website looks on mobile devices using web design tools. You may get it right today but tomorrow it may not look so good. This is to give your users a great experience when engaging with your website. The friendlier it is the more traffic you will get and this will lead to a high ranking. 

The post Make Your Website Mobile-Friendly with These Effective Ways appeared first on Tech Web Space.

1. Flat Design

This year has seen many web design services using this approach in designing great websites. It is a minimalistic way to develop websites featuring a clean and open space a simple two dimensions illustrations, and bright colors. Flat design started as a simple yet effective way of designing websites but later trended to become a standard for web designs. What makes this style of designing websites popular is its great user experience brought forth by fast loading pages on both desktops and mobile devices. Fast loading speed is attributed to simple illustrations that use fewer data compared to sites with large images and heavy visuals. In the UX perspective, this style is favorable. Users can now focus on the important parts and navigate easily due to reduced clutter unwanted ornamental elements of web design. Bright colors are used to attract visitors and tell what a brand is all about. 

2. Brand Consistency

The process of distinguishing a product or service from your competitors using a logo, a unique, design or other principles is called branding. Businesses need to establish a brand so that customers can recognize easily with the services and products they offer. A brand also has a story to tell about the company’s rich culture and history. As a business, when you create a pattern to convey a message about your company is called brand consistency. It is always important to maintain the company’s guidelines when designing a website. Key elements that make up that brand should be incorporated into the web design to keep its consistency and identity. This includes the corporate colors, the company’s mission and vision, and policy. This is part of a brand strategy and should act as a logical extension of the brand. 

3. Animated GIFs

Today, the majority of Internet users are looking for instant gratification when trying to find information online. The window of opportunity used to capture their curiosity is becoming smaller every day due to overwhelming information that is relayed in different forms. This calls for creativity in designing websites to capture their imagination. This is where GIFs come in. If you want to convey great ideas in the shortest time possible, GIFs will help you do that. Besides that, they are also entertaining and engaging in working with almost any browser and mobile device. This means that they are accessible to anyone anywhere. 

4. Responsive Web Design

A few years back companies did not know the potential mobile devices had in marketing and reachability. Majority of them assumed that most of their clients were desktop users and there was no point of making their web design responsive. Today, things have changed and many Internet users use their mobile devices to access information online. If you don’t create responsive web designs, you are doing your business an injustice. Plus Google is now focusing on websites with responsive designs in their rankings. That means that you will be penalized if you don’t incorporate responsive web designs. Responsive website designs involve creating a single layout that can adapt to any screen size without distorting. This makes it a trending web design for successful online businesses. 

5. Conversational Bots & Machine Learning

The use of conventional bots and machine learning has rapidly grown in the past decade. Today chatting with bots online is a norm due to advancements in artificial intelligence that help to simplify stuff. What, you’ve not used one of these you say? What about when Google autosuggest your searches or when Facebook asks you if you want to tag a photo to a friend? Bots are used almost everywhere, in hospitals, manufacturing industries, financial providers, the list is endless and we can’t stop this tech. On the contrary, we should embrace it since they are beneficial to many companies. In web designing, they help to provide instant responses to convenience, improve efficiency by saving time, and connect instantly with prospective clients. 

Summing Up

If you are a website designer, these web designing trends should help you create captivating websites for your clients. Make an effort to exploit these web designing trends to stay ahead. Additionally, knowing what your clients want to achieve should guide you in making epic and creative designs. You should also focus on user experience because, at the end of the day, they are the ones who will use the websites. Therefore make it intuitive as possible and easy to navigate. All these elements are vital for a thriving online business. 

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