On the web, there are numerous web developers and technology enthusiasts that work hard and fast, day and night for the millions of webmasters across the world. They secure your online business with the highest security standard. They work on OpenSSL that secures your business completely from hacking attacks and threats. Continuing the discussion let’s start by answering the above questions one by one.

What is an SSL CERTIFICATE?

SSL stands for “Secure Sockets Layer” it is also termed as “Transport Layer Security” (or TLS). It is a digital protocol used to protect your online transactions on E-commerce website. Even if your website doesn’t deal with financial transactions still an SSL certificate is needed for the security of the data and show authenticity on the web. SSL relies on the server’s public and private keys to encrypt online transactions for keeping connection private and secure. Here, every information is transmitted by the medium of a sound internal check with the help of encryption systems. This is important because if the data remains open then there are chances of malicious activity to occur.

Why are these certificates important?

In this year, Google announced that Chrome 62 will show “Not Secure” warning when user enter any type of data into HTTP sites, Chrome browser version 62 will warn users about page is “Not Secure”. This announcement informs the webmasters to block all the transactions which are incoming and outgoing from the non secure and non-valid SSL certificate. We all know that for Google, security is the key for every business online. Owing to this, search engine giant spends a lot of money on the security of the websites and take necessary steps to stop or prevent the hacking and other Cyber attacks. Due to this, you will find many SSL/TLS providers that provide great services at reasonable prices. They offer SSL certificates at affordable pricing for online businesses.

What are all types available for SSL CERTIFICATE?

You can find different types of SSL certificates; depending on the type of business you can choose the right SSL certificate. From the end-user point of view, If you are running your online business on a single domain then you will have 3 types of SSL certificates to choose that varies from validation levels: I) Domain Validation (DV), II) Organization validation (OV) and III) Extended Validation (EV).  To protect your single E-commerce website, SSL certificate of Comodo CA would be the ideal choice, which is popular and provides cost-effective SSL security solution.

1. If you are running your eCommerce business over sub-domains then Wildcard SSL certificate would be a great choice.
2. If you are running your eCommerce business over multiple domains and sub-domains then Multi domain EV SSL certificate is available to choose.

You can get EV SSL certificate from Cheap SSL Shop to ensure strong security for your eCommerce website. EV SSL used to achieve the highest level of consumer trust because it displays security indicators in browser’s address bar such as: “Green Address Bar”, Name of the organization next to domain URL, Green Padlock icon, and HTTPS.

How to choose best SSL certificate for eCommerce business?

If you are concern about your eCommerce website security and looking to build strong business trust, then you can take Comodo EV SSL Ceritificate at cheapest price from SSL reseller. Comodo EV SSL enables browser green bar padlock icon and ensure that your customer data are in safe hands. To get this certificate, business has to prove their legal, operation and Physical existence identity through strict extended validation SSL vetting process.

An E-commerce store can have multiple domains and sub-domains as well; owing to this it becomes difficult to maintain the security of these multi-domains, but now with Comodo Positive SSL Multi-Domain Wildcard certificate, it is easy to protect you multiple domain names at affordable rates.

Additionally, there are certain tips to buy SSL certificate for your E-commerce website at affordable price.

Extended Web Security:

EV (Extended Validation) SSL is one of the most popular and trusted certificates for the E-commerce business. It is quite robust in the online transmission of the information. EV SSL Certificate gives a high level of security experience for shoppers online, as it comes with a strong 256-bit SSL encryption, which in turn, protects the complete data of the website. Moreover, a Trusted Site Seal and an extended web security also with EV SSL Certificate.

One shall have good level of trust in SSL certificates

Now when you know, you have to choose the SSL certificate for the protection of your online business, then having trust is what matters the most. The customers shall have confidence in the certificates so that they can secure their E-commerce business. Gaining the trust of the customers with the most trusted EV SSL certificate is what is needed here. This will certainly secure the online transactions, encompassing all the other payment transmissions. The Comodo EV SSL Certificate is a true mark of security for your website authentication, which confirms your website to be absolutely safe and genuine. When your online transactions are protected it will engage more visitors with your website, eventually, resulting in high ROI. Thus,  Extended Validation SSL Certificate is the perfect solution to keep your E-commerce website/business away from phishing and other hacking attacks.

As a genuine piece of advice, we recommend installing EV SSL certificate to get a plethora of benefits for the security of e-commerce business, eventually increasing the ROI.

The post Tips to Choose Best SSL Certificate for eCommerce Website appeared first on Tech Web Space.

Digital marketing holds a bundle of promises for a local or an international business. Experienced online marketers using the latest marketing tools and technology can provide a winning edge to a start-up company and help it boost sales and profits.

Pay per Click (PPC) is a popular internet-advertising model that facilitates companies to target their ads to the prospective customers by posting them on the first page of popular search engines. This drives sales and boosts brand promotion and profits. As PPC involves a wide array of tasks like creating AdWords account, setting up a landing page, posting carefully crafted Ads on search engines, designing Google shopping campaign and others hence, it is better to outsource PPC services to an offshore PPC agency for getting the best results.

When you outsource PPC management services to a company then you are most likely to get the following benefits

#1 You can hire Certified AdWords experts of a top-notch PPC agency

Outsourcing PPC management services to an offshore company enable you to gain access to a dedicated team of certified AdWords experts who have extensive experience in creating and optimizing PPC campaigns for a diverse set of businesses. Being proficient in developing and managing PPC marketing campaigns, the experts facilitate companies to streamline their promotion and realise their business targets.

#2 Saves a considerable amount of money

This will reduce cost of PPC marketing, as you need not hire in-house PPC experts or dedicate resources for them. Following a meticulous plan and using latest tools and innovative tricks to PPC marketing, Offshore PPC Experts would help you get your business goals in the limited budget.

Also read: Why Remarketing Is Extremely Important

#3 Saves your precious time that you can devote to other core activities

What makes PPC outsourcing so popular is that apart from providing easy access to the team of highly experienced PPC experts, it also offloads a lot of pressure on the managers and frees up time that they can gainfully utilize in completing works of the highest priority.

#5 Will enable you to get maximum ROI on your advertising expenses

A renowned and reliable PPC agency will drive higher traffic volume that will result in boosting business promotion and profits. This will bring your business to the forefront of competition and will lead you to compete with many established brands.

#6 Will enable you to extend your services to the clients

When you gain white label PPC services from an Offshore PPC team then this will facilitate you extend your services to the clients and enhance credibility in your business.

Conclusion

Outsourcing PPC services to a certified and experienced PPC agency can help you gain a host of benefits. This article above enumerates all the benefits that a company is likely to get when it avails services of a dedicated offshore team of experts for their Pay-per-Click marketing campaigns.

The post Outsource PPC Services to a Google Certified Agency for the Best Results appeared first on Tech Web Space.

Through this article we are going to look at the 10 trends that will impact the future of marketing:

Mobile: Mobility and Business at the same time

• The evolutions of smartphones and tablets have actually influenced the marketing world.
• The mobility or flexibility it offers has brought customer and business much closer than before.
• With the advent of gadgets like smartphones, companies are moving to small screen to build more personalised relations with their clients or customers.

Transparency that everyone looking for

• The more transparency you bring to your business, the more customers will get attract to it.
• Indeed it is true that customers demand more clarity with the services and this trend of transparency will go a long way in future.
• Also, this is the best way to infuse faith in the minds of customers regarding brand.

Marketing with 3D Technology

• 3D technology has evolved over the years and marketers are no far behind in using this to market their products.
• Anything that looks virtually attractive finds more attention and can attract people in large number.
• With 3D tools smart marketer will find a great way to give virtual life to their products which further improve their business.

Example: 3d pens brings quality and creativity with it. From 3doodler to Lix,  journey of 3d pen is like a roller coaster.

Visually Impactful Content

• As the marketing techniques are evolving, marketers are opting to use visually impact content as a part of their marketing strategy by using audio and video clips.
• An amazing content especially visual content creates a long lasting impact on the mind of customers.
• It not only narrows down the gap between customer and brand but also ensure a great success for business.

User-generated content will be a new boost for business

• From web articles to online reviews or blog posts, the power of content will boost the presence of brand in the online world.
• An informative content has the power to leave a positive impact on the mind of customers.
• Also, content helps build a connection between user and business and hence ensure positive outcomes.

Social Media: The Next Boom

• Recently, social media has become one of the popular platforms for business to promote their brands and services.
• From LinkedIn to Twitter or Facebook, social media channels will play an integral role for every marketing campaign.
• Social channels pave the way for marketer to reach their target customer in much larger way.

Video Enhances User Experience

• Using of video clips can be a great marketing tactic to engage with your customers.
• Videos clips/Youtube clips not just attracts large number of customers, it also helps business creates interactive environment.
• Inclusion of videos clips and streaming videos will be a big new trend for marketers.

Big Data Marketing

• Gone are the days when marketers have to shed away from big-data as they lacked the skills or the resources to convert them into meaningful.
• Now tools are available in the market that can help marketer mine those big data easier and faster.
• This trend of incorporating and managing big data will set new standard for marketers.

Customer Centric Approach

• To know well about your customers like what they expect and what they not must be the priority of every business.
• The future of marketing will solely depend on how well business can fulfil expectations of their customers.
• Happy and satisfied customers can build great reputation of the brand in competitive market.

Pop-up ads: Annoying if not relevant

• Marketing ads and adverts should be relevant to the user.
• Ads which are completely irrelevant can easily turn off any user.
• So, the advertisements should be customer centric which could drive more and more customer to their business.

To Conclude

From online campaign to email-marketing, the trend of marketing will keep on evolving from time to time. In order to go head-to-head in this competitive world every marketer needs to move with the trend of marketing.

The post Top 10 Trends Driving the Future of Digital Marketing appeared first on Tech Web Space.

Marketing of your content fetches more attention from the hordes of audience and thus brings more benefits to your business. Content marketing has its own significance in the present world since more and more people are tend to move towards online business. Unlike previous century, present world is moving towards a stage where Internet is the most favourable source for people to get any information they want. Every website requires a substantial amount of content marketing to reach their target audience.

Apart from generating quality content, proper marketing of it plays a key role for every business. There are many techniques and strategies which have been used by businesses across the globe to get more traffic to their sites. So, appropriate marketing strategy adds more value to your content therefore the importance of marketing can’t be ignored.

Here in this we are going to discuss the top content marketing strategies

Visually Impactful Content

• Web content equips with visual images, informatics graphs and appropriate sound clips attract more clients and readers by making it more appealing.

• It does not matter what your content is based on, some relevant images would make it easier for a reader to grasp the details of your content.

• Relevant Images  –   If you ever been to any educational blog or institutional website that deal with education, you must have come across some images related to education like books, journals or  group of student that gives you a gross idea what that content or website is actually about.

• Informatics graphs and Charts- It sounds pretty obvious that putting up some resources in the form of graphs and charts would add more charm to the content of your website.

• Organised Clips- Adding clips and YouTube videos that relates to content material makes it more attractive and informatics.

• Incorporating loads of images in your content would not bring great output unless they are relevant to the topic of your content.

Quality –Readability – Share ability

• Content with grammatical and spelling glitches could easily turn off readers and it supposes to be a great disappointment for a business.

• Hence a well knitted content with no errors attracts more readers and proves more benefit-able for a business.

• The content should be quite precise and related with the topic so that it can be fruitful for both customer and business.

• Quality content can be used and shared for long times as quality and genuinity improves readability and share-ability of a content.

• Your content can go viral on the online sphere and for that quality with strategic marketing plays a key role.

• There are many new strategies that have been in craze among content marketers to promote their content to earn more profits.

Content Sharing among different Social channels

• The advancement of internet has given a new rise to social networking sites like Facebook, Twitter, and Whatsapp.

• These social networking sites are quite popular all over the worlds as it gives a great scope to connect with the world.

• Sharing content on these social sites considered a great tactics to get a huge attention from the world and proves to be a great source to gather a huge traffic to websites.

• There are multiple social networking channels which provide a great platform for the marketers for a better marketing of their content.

Mobile Marketing-Ads Marketing

• Growing number of Mobile users is a great opportunity for marketers to promote their content through mobile ads.

• With the rise of Smartphone users, companies have customised their sites so that they can be easily accessible with mobiles.

• Moreover, marketing through mobile ads is another great strategy being employed by marketers these days.

• SEO and SEO strategy also give immense opportunity for the marketer to promote their content to derive more traffic plus enhance the productivity of a business and website.

• With more and more content based businesses are rapidly increasing, it becomes quintessential for marketers to put thorough strategies for an excessive marketing of their business and content.

To Conclude

Content marketing is the practice of creating, publishing and sharing content with the goal of building the reputation and visibility of your brand.

The post Top Content Marketing Strategies for Professionals appeared first on Tech Web Space.

The whole focus is on smart content, innovative approach and mobile awareness. Nowadays, these are the trends that literally inspire every digital marketer to take their cross-channel marketing to new heights.

Likewise some brands are into blog content to sell their consumer products while others found mobile apps more apt to get connect with their mobile audience. A smart digital marketer would always find it easy to cope with the ever changing rules pertaining to search engine optimization, social media and online marketing along with their innovative approach and designs to attract consumers. “Change is inevitable” as the phrase goes if change is bringing some good we must embrace that change, that’s what every smart digital marketer thinks.

There are various notable trends in digital marketing that seems to inspire consumers are in key areas that have to do with the following:

• Context of the Product: Nowadays consumers are more care about the benefits and positive impact of the product on their daily lives. Thus, benefits of the product are what digital marketing should focus on.

• Innovation and Creativity with Screen: It is not surprising that consumers love to explore every product before actually buying them and scrolling down the screen to read fully about the product sometimes turn them off. So, it’s really a great idea to use smaller screen design elements which easily derives consumer attention to it.

• Bond between Consumer and Business: A business can now easily show their social identity through social media platform. Social media plays a vital role in recent times that helps business grow and showcasing their identity. It also helps company tie its brand with the identity of the consumer.

• Content Organisation: The realm of online is laden with information in abundance. Such a situation throws light on the need for relevant information. Consumers will veer off to a particular business in case the information made available to them pertains to their needs.

• Screen Revolution: Now business could reach their consumers through various platforms such as TV, mobile, laptop and tablet. It helps business gets their consumers attention enormously.

• Video Messaging Strategy: To gain attention from customers, video campaign has been widely used by digital marketer as it is more appealing and impact in order to promote a brand.

• Deducing Digital Signal: Analytic’s plays an important role in relation to understand consumers and how easily to reach them. Mobile usage has been rampant in today’s social trend and that smart marketer should ensure that business sites should be optimized for mobile phones as well so that they can capture the traffic runs through mobile devices.

To Conclude
Keeping your consumers engaged with conversation to make them ensure that a brand is much better than an alternative one is considered to be an effective digital marketing strategy. A smart digital marketer should always be on his toes to satisfy consumers with whatever they needs or expect and works accordingly.

The post Top Social Media Trends That Will Impact e-Commerce Business appeared first on Tech Web Space.

The cloud service information technology has come of age in the recent times and has crept its way in the realm of businesses of varied ilk. Cloud computing symbolizes a ground-breaking information technology intended for seamless delivery of IT services. These services leverage internet information technology and employ scalable and virtualized resources, integrated into their services.

Freedom to Connect with Employees from Remote Territories
Cloud IT services present benefits abound as compared to local server. The cloud IT services allow you wide latitude to accomplish a particular task from across the remote locations. You can gain access to these services through your computer and they ensure real-time assistance for your AV information technology. As a result, you can connect with other employees in your office as well as prospective customers in a jiffy.

Stronghold against Potential Attacks
In order to harness the potential of cloud IT services for optimum running of business, it is imperative to procure the services of reliable and experienced cloud IT services provider. A right provider is well-versed with the ins-and-outs of software intended for cloud server and thereby guides you through making efficient utilization of the server. Also, there exists a need for unreachable defense against the potential threats that come with the territory while dealing with sensitive data and information.

Also, there is a need to act in compliance with the guidelines of the organization in question. The cloud consulting services present you with options for services that enable you to open multiple documents and explore latest and updated ones.

Here are some of the reasons why you need cloud IT services:

• Best Information technology Solutions: The cloud IT services deliver higher automation and oversee the related affairs of your business information technology. In this manner, you can focus attention on other core operations, central to your business.The cloud computing services offer you access to critical data, applications, and files for accomplishing the required jobs.

• Money Saving Option: Once cloud consulting services have been procured, you just need to shell out the bucks in accordance with the services utilized. This helps you to save upon a considerable percentage of operational cost.

• Seamless Communication: Cloud IT services sets the platform for your organization to exchange internal data over the cloud without the intervention of outside parties.

• Improve accessibility: You have access anytime, anywhere, making your life so much easier.

• Easy Implementation: Since it does not necessitate software licenses, hardware purchase, or implementation services, it assures speedy start with cloud computing.

• Greater Flexibility: The cloud IT services provider allows you wielding shared resources and there exists a greater flexibility in allocation of computing resources. This enhances the flexibility.

• More Storage Capacity: The organization is allocated a considerable amount of space for the storage of data by utilizing virtual cloud services.

• Customization: Leveraging cloud computing, the organization can build custom applications on a user-friendly interface. This feature of customization will power you to run the competitors off the board.

• Collaborative Feature: Cloud computing sets the hosting for every document on the cloud. If a company has multiple users, then it facilitates collaboration on shared web documents.

• Environmental Aspect: Cloud IT services come in handy to trim down energy costs hardware consumption, and carbon dioxide emissions.

In the end, it is worth concluding that with such great benefits of cloud service, it stresses the need for procuring cloud service if you are out to gain strides into your business and give your competitors run for their money.

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