Thousands of online brands are trying to stand out from the crowd and attract customers to be a part of the business. Today, let us tell you the 7 best ways to make customer loyalty come true!

Why do you need to create customer loyalty?

Keep customers interact with the brands regularly

In terms of customers, every store owners put their minds into two steps: Customer acquisition and retention. According to research, 80% of your future revenue comes from 20% of current buyers. So it’s obvious to try your best to keep customers engage with your brand.

And what is a better way than creating customer loyalty?

An effective loyalty program makes customers believe in your business and keep coming back for the next purchase and at the same time, attracting new visitors to know more about your loyalty policies and benefits.

Save a huge amount of resources

It’s estimated that the cost to acquire a newcomer is 5 times higher than retaining an existing customer. So it’s a smart tactic to optimize customer loyalty to save your resources. 

With the help of amazing tools for loyalty programs right now, you can save lots of human resources in bringing the best customer services. Besides, with satisfied customers, they can recommend your business to family and friends. Words of mouth are very powerful and you can reduce the marketing cost.

Analyze customers’ behaviors

Store owners can understand and classify customers and products based on how they use loyalty programs. They can answer decisive questions like how buyers use the rewards, what products are favorite, what style is trending at the moment, etc. This valuable information can help retailers build a suitable strategy for the development of the store.

Loyal customers can also provide honest feedback about the products and services of the business. These comments will point out the flaws in the process of the store so merchants can quickly handle the issues and elevate their qualities.

Improve brand image

Building your own customers will bring your brand image to more and more consumers, especially those looking for your kind of products. People may see your store as a reliable place for shopping since the services have satisfied many consumers. 

With the help of loyalty programs and social media, loyal buyers can promote your reputation easily. Your unique customer loyalty characteristics will differentiate you from hundreds of competitors as well as gain massive trust among shoppers.

Boost sales easily with a higher chance of successful transactions

The ultimate goal of any business is selling products and making profits. However, online stores are facing a huge problem of low conversion rate: People see the item and then exit the page. With loyalty programs, this issue will disappear!

Customers can buy more but pay less when they redeem the rewards or use discount codes for membership. This will definitely encourage people to shop and explore more about your store.

Loyal customers are more likely to buy up-sell and cross-sell items as they have gained trust with your store. Retailers can also make these products a part of discount programs to boost sales.

7 ways to create customer loyalty for online business

1. Use points loyalty program

Loyalty programs are becoming popular among store owners to create customer loyalty since there is a wide range of methods for them to choose from.

However, the points loyalty program is the most famous one. This policy gives points for customers on different occasions such as purchasing particular products, writing reviews, sharing on social networks or referring friends and family. Buyers can redeem these points to other benefits and use them next time.

Giants in different industries are using points loyalty program to support their expansion. Take a look at Starbucks – the most famous coffee chain in the world. Their reward stars are the best example of an efficient loyalty program.

With the success of thousands of businesses, eCommerce stores are following this trend and integrating a points loyalty program into its system. For Magento users, Reward Points Magento 2 is the best choice to help you create a strong bond with buyers. 

2. Build an engaging community

It’s important to create a community of consumers who share the same interest so they can discuss and recommend other members while spreading the influence of your brands to potential buyers. 

Thanks to the booming of social networks and extensions, brands can communicate with customers easier. They can create groups to keep buyers update and find more suitable newcomers. It’s also simpler to follow actual feedback of customers since they have more platforms to contact your store.

3. Create special offers

This is a great way to say ‘Thank you’ to your customers and also encourage them to interact more with the brands. Discount codes, vouchers or coupons can push customers to quickly buy at your store before the offers expire. 

The repeated buying process will create a familiarity for customers so they always choose your store for future shopping. The special offers like free shipping also make shopping easy for buyers, so they will definitely come back for more.  

4. Send customized emails

Customers love a personal journey as it proves that your store cares about their activities. Emails to remind an abandoned cart or a happy birthday card will make customers feel like a part of your business. It also constantly brings your brand images close to the customers, so they remember your name and visit your store. 

Email marketing is also proof of excellent customer services, which increases your position in the eCommerce market.

5. Take advantage of membership/VIP program

Membership creates an exclusive environment for loyal members since a member can have more advantages than normal consumers. To maintain the priority and reach a higher rank, members will continue to interact with your stores and directly contribute to the growth in sales and reputation of the brand.

With attractive terms and conditions, non-members also want to register for the program. With this rapid increase of new members, it’s sooner than you think to create customer loyalty effectively!  

6. Focus on social proofs

As we have mentioned, social media is playing a major role in setting the position of online stores in the consumer mind. It’s important to pay some attention to the customers’ reaction online about store-related issues. Their feedback helps retailers handle existing problems quickly and improve the performance of the whole team. 

Answering customers’ questions and solving the problems quickly proves you are a trust-worthy business and it’s a smart choice for them to be loyal buyers

7. Deliver a satisfying service

Overall, all of the methods lead to satisfying customer service. All of the processes to take care of both future and current buyers will create customer loyalty easily.

Buyers will quickly turn their backs on your brand if they receive a poor performance from your team: 12 positive customer experiences equals just one negative experience while half of the buyers choose a competitor who can deliver a better experience according to their needs.

Therefore, being able to make customers happy will guarantee the success and sustainable development of your online brand within an intense battle of the eCommerce world. 

Make every moment last

It’s not an impossible task to create customer loyalty for the eCommerce business. With some effort, you can have your own customers who trust your brand and willingly to spread good words about your business. The powerful impacts of customer loyalty directly contribute to the long-term development of your store.

So don’t hesitate to apply our tips and create customer loyalty right from today!

The post 7 Ways to Create Customer Loyalty for Online Business appeared first on Tech Web Space.

Founded in 2010, Instagram has quickly gained massive success through a user-friendly platform focusing on visual elements. With more than 1 billion active users monthly, Instagram is now on top of the SNS (social networking service) world.

Building a shopping platform integrating with Instagram is the new trend in eCommerce stores to boost sales.

Combining Instagram with your selling activities is a lucrative route for your store. As a photo-centric platform, Instagram can drive more traffic and bring customers closer to the brand. Humans are easily drawn to images, and Instagram allows them to access thousands of photos within a few steps.

Instagram also provides an environment for buyers to give feedback and actually connect with stores through hashtags. It can replace the outdated traditional way to advertise your products or services with a new digital form that can be shared online anytime. Since 2012, Instagram stores have increased by 115% in organic marketing research, while Facebook witnessed the opposite trend. 

There are about 25 million business accounts on Instagram right now, so it is an intense battlefield between brands to be recognized and remembered. 80% of users follow at least one brand on Instagram, while 200 million Instagrammers actively visit a business account every day. That’s a huge number of audiences that stores should take advantage of.

To achieve the best results, retailers should build an efficient strategy that can actually work in real life. 

Lots of stores are struggling to find a suitable Instagram eCommerce strategy. Let us help you with six surprisingly simple ways to be at the top of the competition. 

#1 Know yourself

Each store has its own goal when expanding their business to a new platform. Therefore, it’s crucial to consider the necessity of joining the market at the moment. This decision will affect your future Instagram eCommerce strategy.

If your brand still has lots of room for improvement, both in the physical shop as well as the website, it’s better to avoid bringing more burden into your growth. If your product is something difficult to illustrate through photos, you should reconsider your platform’s choice.

With bigger brands, it’s necessary to open the new gate of Instagram eCommerce. To start the journey, you need to change to a business account.

In this new profile, you should make an unforgettable impression for potential customers since this is the first thing they see when they come to your Instagram store.

Basic information is placed here: Your slogan, your email address for further contact, your link to the website. The profile photo is your logo and the account’s name is the name of your brand, which is a great way for customers to remember your store.

Entering SNS like Instagram also means you are willing to share your products or your working process online. You should be ready and confident in running an Instagram store.

#2 Understand your targets

At the same time when you create your business profile, researching audiences is a must-do task. When you open your stores, you already had a demographic of who will be your usual buyers.

It should also be applied here on Instagram. Aiming at the wrong customers takes a lot of your time for other work which leads to the failure of your Instagram eCommerce strategy.

You must answer the question ‘Who you’re posting for’ before launching Instagram campaigns. This decision also affects the Instagram ads reaching your potential buyers. Since ads are based on your demographic, guiding the right group of visitors to your profile will increase the conversion rate and allocate your marketing budget accordingly. 

#3 Build a proper plan

Having another platform for your store requires great attention and lots of time. You cannot abandon your account by itself. It’s a waste of resources that may slow down the growth of your brand as well as giving you a bad reputation for a careless attitude on SNS.

You need to build a comprehensive schedule to fully maximize the capabilities of Instagram. If you want to achieve all the stages of the sales funnel, you need to have a clear vision of what steps to do weekly and monthly.

Figuring out your Instagram goals will help you a big favor in building the perfect plan. You want Instagram to be a service portal, a marketing tool or a sales platform? It’s up to your needs.

Building a great strategy means nothing if you can’t follow and maintain it. There’s a risk that your initial plan does not fit in with the current conditions. Therefore you should make use of analytic tools for Instagram.

Tracking the metrics gives you a deeper understanding of your situation and from that giving you a realistic direction to run your Instagram account. 

#4 Optimize content marketing

People using SNS are focusing on content. If you serve them an unappetizing meal, they will immediately leave and choose another brand.

Presenting an outstanding feed will raise the chance of visitors coming to your profile: High-quality photos and videos that are edited carefully, meaningful captions that conveys your message, a proper amount of hashtags to engage more customers and a tagging system to connect with people and places. 

Defining your brand through the creative content you make. However, you should keep things real and close to the customers. In a world where people can know everything through just a few clicks, it’s a terrible choice to fake your content. Don’t put an end to your business on Instagram because of inauthenticity. 

Flawless content marketing also helps you to stand out among other competitors. Don’t let yourself blend in among stores that sell the same product categories. Highlighting your differences through tailor-made content to prove that consumers cannot find the same item anywhere else!

#5 Create a seamless journey cross-channel

Why limit yourself on only one mean to sell? Unlike the past, now store owners can create a straight buying session between platforms. Customers also prefer stores that allow them to shop effortlessly without jumping between pages. Unwillingly changing sites may make the buyers to lose interest. Integrating with an online store should happen as soon as possible.

Integrating with your website is a smart Instagram eCommerce strategy. As a visual SNS, Instagram can help you show the best of your stores to the world and directly link the products to your site. There are several ways to do connect both worlds together, and for Magento 2 users, we introduce you to Magento 2 Instagram Feed.

This is an amazing extension including numerous features that guarantee to drive more traffic to your website through optimizing Instagram. Using Instagram posts, you can recycle marketing materials smartly and show what the hottest trend in the industry right now. 

#6 Use Instagram features smartly

Instagram provides users with various helpful and attractive additional functions that enhance their satisfaction. The Story, Live or IGTV features are a native way to present your brand quickly to customers.

For example, within a few seconds, a story can capture the attention of viewers and give them a quick insight into your products.  

Instagram comments are also full of feedback from customers to elevate your service, so you should spend the effort to know more about your potential buyers through this section.

With flexible tagging systems, customers can actually be a part of your store and feel a strong connection with the brand. You can use the content generated by customers to create trust with potential clients while saying thank you to previous ones. 

Wrapping up 

You are at the beginning of a new era for your store: Entering Instagram. This lucrative platform can boost your sales, drive more engagements and create a strong customer relationship without demanding a huge budget.

However, you cannot underestimate the operation of an Instagram business account: It takes much effort to run it successfully. It’s not a game that you play whenever you’re bored.

Therefore, it’s necessary to prepare strategies to make Instagram eCommerce comes true. From the article, we have provided 6 steps to guide you to achieve success on Instagram. Based on your resources and requirements, building a perfect plan is no longer an impossible mission with our useful Instagram eCommerce strategy!

The post Instagram eCommerce: Six Simple Strategies to Elevate Your Store appeared first on Tech Web Space.