Each company may profit from employing a skilled person to meet its social media and SEO requirements.

However, many businesses ignore this position and can even distribute their personnel duties. This typical practice ultimately outweighs existing staff and diminishes productivity.

These are the main reasons your business needs a good social media manager to boost your productivity.

How does Social Media Manager help your Business?

Stay Further From Trends:

The web and the technology around it are expert and devoted social media managers. This person remains active in the knowledge of recent events in the world of social media to rapidly find the best channels for his business and make intelligent decisions that will eventually create more business.

Represent your business online:

A Social Media Manager is your company’s principal Internet representation. They engage every day with your clients employing observations and communications.

This is why it’s important to employ someone only for this, instead of distributing the responsibility across your present workforce. Your social media manager may really make or destroy the reputation of your firm online.

Steady Growth:

An SEO and other essential marketing component social media manager might make a major contribution to your business’ consistent growth.

You can grow your business steadily and build your effective presence online through social media with social media management.

Consistent Voice:

Each company has a particular voice that is known to customers. However, if more than one individual controls your social media accounts, your company’s voice might quickly be buried.

This typical worry is avoided by a social media manager and guarantees your company’s voice remains aligned with your branding strategy and marketing plan.

Attract New Customers:

Today, the Internet provides most customers with information and information about new firms. This is where management of social media with a solid marketing understanding may be useful.

In order to increase brand consciousness and not just attract new consumers, online promotions, campaigns, and advertising are vital elements.

Manage Track and Campaigns:

By monitoring and tracking online initiatives, a Social Media Manager may save your business money and time and allow you to identify which efforts work and what does not.

Unproductive marketing will reduce expenditures. Similarly, you can make sure you get the most out of your business by selecting the correct promotions.

Setup Your Business as an Authority:

You can be sure that customers see your business as a leading expert in their field and lead to greater brand loyalty if you have a huge and good social media presence.

Social media managers set up your business image as an authority and make your strong online business presence which makes your business appear professional to the people.

Increase your social media management:

When your brand has a lot to give it, your customers, supporters, and subscribers are more likely to contact you. A social media manager will make certain that the social outlets of your company are packed with engaging and useful content and social media interaction strategies.

Tracks Marketing Efforts:

A director of social media is conversant with and knows what social media analytics means. You may examine your postings’ outcomes (what times to post, engagement, post reach Etc.) Without analytics, we would not know whether or not our marketing approach works, resulting in an enormous waste of effort.

Saves Time:

You are supposed to squeeze your SIT and work on social media material in between replying to emails, networking, producing items to be delivered. This problem can be fixed, believe it or not.

You save as much time as you labour behind the scenes to create your needs-specific branded content. They may also arrange the material for the days and hours you choose.

Generates new Customers:

A director of social media will know how to postpaid and organize efforts. Understanding the prosperity and content of your clients needs a little study.

Your social media manager may need many months to determine which technique works best.

Keep you up to date:

There’s always developing social media. Maintaining the trends and changes that occur is a full-time job in and of itself. Fortunately, a Social Media Manager is trained to keep up with all the newest trends and maintain your social media strategy on the cutting edge.

If important algorithms are changed or if new trends are evolving, social media managers will simply retrieve and rebuild your social media strategy from the ground to maintain your brand up-to-date and relevant to all customers.

The post Why do you need an excellent social media manager for your Business? appeared first on Tech Web Space.

Evolving from the waterfall bidding, header bidding, also known as pre-bid, is one such advanced programmatic advertising technique. Experts suggest it is worthwhile, as it enables the correct bid price submission and collation of the highest-quality inventory. But to prevent potential loss of revenue, here are the top mistakes you should avoid in this programmatic media buying type.

Partnering with Solution Providers Who Integrate the Same Demand Partners to Your Inventories

It is best to look out for scenarios where you might repeatedly put the same inventory up for sale to a single buyer. It will eventually lead to duplicate bids. DSPs, in turn, will check for the source of the duplicate requests and drop them during the bidding process.

On the other hand, your ad requests reach multiple SSPs. But they might all forward your requests to the same DSPs. And since it gives a perception of no variation in buyers, the CPMs get reduced.

Leading consultants suggest checking for the right demand partners who can hold their auctions to determine the highest bids. It enables the best ones to reach your ad server while avoiding duplicates and slashed CPM rates.

Integrating Unfamiliar SSPs to Your Inventory

In a programmatic advertising method, such as header bidding, the bidding partners receive data from you. They allow several platforms from the demand side to bid for your ad impressions. 

But, DSPs can, at times, see your audience data through ad exchanges, though they might not bid. It can put the information about your audience at risk, causing a potential data leak.

Experts advise having more control over the process, including the SSPs, to whom you can sell the ad, thus ensuring your audience information remains well-protected.

Not Setting Short- and Long-term Expectations

This technical setup aims to create a base that allows media buyers to access your entire ad inventory while meeting the advertiser’s campaign objectives. But you might fail to achieve this goal if you don’t set your short and long-term expectations.

Experienced specialists suggest prioritizing the setting up of a sustainable process as a short-term goal while you have a good understanding of your ad server line items. On the other hand, set your long-term goal as achieving high CPM rates, with both parties learning ways to price the inventory better.

Excessive Optimization

Pre-bid demands a well-thought optimization strategy. It requires regular audits to identify the underperforming partners and improve the process for the best CPM rates. 

However, professionals recommend keeping a tab on the optimization levels since going overboard can result in undesired outcomes. For instance, they suggest not to modify the newly set initial price within short periods. The reason being that the demands take a while to accustom to the floor prices and bid. And changing the values frequently can lead to lower CPM values.

Find A Reputed Consultant

Locate an experienced specialist with expertise in this programmatic advertising technique, and discuss your site requirements. While you will have increased control over the bidding process, rest assured, you will earn revenues exceeding your expectations.

The post Top Mistakes to Avoid in Header Bidding appeared first on Tech Web Space.

Marketing refers to the process of promoting your business and includes the tools and strategies used to do it. The marketing process involves the actions that are taken to reach out to customers, make them aware of the product or service, and convince them to make a purchase.

Marketing will continue to change and evolve along with the times and the products and services that are offered by your business. There are many ways in which marketing can be performed, some of these include:

• Social media marketing
• Pay per click marketing
• Television ads
• Content marketing
• Email
• Search engine marketing

What Is Branding?

Branding refers to the culture of the business and how it is shaped. It focuses on defining the business, it involves the mission statement, vision, and objectives of the business. As well as what makes the business unique and stand out from all the competition.

When trying to identify what the brand of your business is, there are various questions that you can answer to figure it out, or at least begin figuring it out. Some of the questions include:

• What are the core principles of the business?
• What are the business’s values?
• What makes you unique?
• What is the company culture?
• How would you like customers to view your business?
• What do you want customers to say about your business?

What all brand marketing firms will tell you is that if you can define your business’s brand, then decision-making becomes so much easier. Knowing your brand can help you figure out who you should hire, which product and services you should sell, how your business should communicate with customers, and what type of environment you want to create in the office space.

Marketing Vs. Branding: What’s The Difference?

Now that you know the definition of the terms marketing and branding, why don’t we look into the differences between these terms and why the differences are important and should be understood. This is something that any good brand marketing agency will inform you about.

Marketing Increases Sales And Revenue – Branding Builds Customer Loyalty

The purpose of marketing is to raise awareness about a product or service and to increase the number of sales so a company can generate more revenue. This is done through the use of marketing strategies such as using SEO, content marketing, and advertising.

Branding focuses on the long-term and is used to build a strong brand image to increase recognition and boost customer loyalty. Branding alone will not increase the sales of a business, you need to use strong branding and marketing together to achieve this. They are both important aspects that need to be considered and focused on to create a successful business. While marketing and branding are not the same, they both need to be utilised in unison to create effective strategies that will boost revenue and solidify your business in the crowded market.

Branding Is Consistent – Marketing Strategies Continuously Change

Defining your company’s brand needs to be consistent all over the board otherwise customers could get confused and it will reduce brand recognition. Branding needs to be consistent; this cannot be overstated. When dealing with branding, you need to think about how you want your company to be perceived by customers, and you want to focus on creating a strong relationship with your customers.

Ask any brand marketing firms, they will tell you that marketing will change with the times, so it can be more effective at attracting customers and increasing sales. There are many different marketing strategies that can be employed, and consistency isn’t something that needs to be worried about too much when thinking about the type of methods and strategies being used. Even though, the tone of voice and brand positioning should be clear in all marketing strategies being used as this will reinforce and strengthen brand recognition.

Branding Has An Impact On Both Customers And Employees

Marketing is going to be worked on by the marketing department and the employees working there, but the marketing strategies that the company employs will not impact the actual employees in any significant way. However, the branding of the company will have a massive impact on both customers and employees. How? If the company branding is strong and conveys a message and values that the employees genuinely believe in, then they will work harder and have more loyalty for the company and be more passionate about the work they are doing.

The branding needs to be defined correctly and from the ground up. It needs to represent the foundations of the company and everything it stands for. Doing this will set you apart from the competition and propel you forward, as any good creative marketing agency will tell you.

Marketing Attracts Customers – Branding Keeps Them Coming Back

Marketing is needed to advertise your business and what it offers, this is what will draw customers to your business and check out what they can get. Once you have caught their attention, you need to ensure you keep it. How do achieve this? Branding, that’s how.

Branding can impact how customers perceive a company and whether a connection is formed between the customer and company. The goal should always be to build a relationship with customers, so they trust you and believe you are looking out for their best interests. Being able to form this type of relationship will help your company stand out and become successful as people will start talking about you positively and promoting your company for you.

Conclusion

If you talk to any brand marketing agency, they will immediately let you know that marketing and branding are not the same. However, they work hand in hand to create a successful marketing strategy that will help propel businesses forward and achieve success. The marketing efforts will help attract customers to your business, while branding is what will keep them coming back for more and build customer loyalty and brand recognition.

The post Marketing Vs. Branding: What’s The Difference? appeared first on Tech Web Space.

In the wired world of today, a robust and progressive digital marketing strategy is imperative. In the virtual space, Enterprises across the globe are clamouring to create a niche for themselves with direct access to interactions with their target audience, respond to customer queries and tell their brand story in a creative and engaging way. With the digital marketing techniques, trends and tools included in this article, I endeavour to paint a clear picture how digital marketing can help you reach new customers and meet and exceed your unique business goals. 

If you are looking to increase sales, gain more revenue and enhance awareness and loyalty amongst customers for your brand, then this article is for you. 

So without any further ado, here are 8 modern trends/techniques that will revolutionize your digital marketing campaigns.

Target Featured Snippets- “Position Zero”

For a very long time now, enterprises have churned out strategy after strategy with the goal to be listed on the #1 spot of search results. Now that we have entered 2021, SEO efforts have shifted for even higher visibility offered by “position zero”

Position Zero is basically Google’s featured snippet that appears above normal search results on your search page. What makes position zero special is that it works differently from normal search rankings and is even targeted at a different end goal. While normal search engine results want the user to click on the displayed link and then reach the company’s website, “position zero” aims at answering the user’s question right there on the search page, earning the nickname “no click search”  

The featured snippet space forgoes a user clicking on a link and travelling to a website and instead capitalizes on the factor of gaining brand recognition for the enterprise as a thought leader in its space. Featured Snippets are also read aloud with Google assistant web searches which adds an extra layer of interaction between the customer and the brand.

If you wish to target a featured snippet for your brands digital marketing strategy here a few pointers that might offer assistance-

• Featured snippets usually answer long-tail keyword phrases and questions that begin with “how to”…
• A featured snippet can be a step-by-step bulleted list, a table structure, a definition or even a video so long as the keyword question is answered thoroughly and clearly.

Content marketing- Organically inform and attract customers.

Content marketing plays a pivotal role in attracting your target audience. The basics of content marketing is serving users with content that is relevant, valuable and is worth the time of its consumers.

Content marketing encapsulates four sub strategies-

• Mobile content- Content designed especially to be consumed on the ever-popular mobile platform.
• Native advertising- Paid advertisements that match the look and functionalities of their respective media format such as ads in social media feeds and recommended content on a web page.
• Influencer marketing- Utilization of users (influencers) with significant followings on social media platforms to recommend your products and service to their communities.
•  Marketing automation- A hybrid of software and strategy, marketing automation allows enterprises to serve useful content to prospective customers at exactly the right time.
  E.g. Customers receiving Ads on their mobiles and in their mail of available properties after the customer has searched for houses. 

Customer segmentation- mould your strategy according to customer type

Customer segmentation has been around for a considerable amount of time and yet remain evergreen. The core thought behind customer segmentation- is that instead of creating one monolithic marketing campaign targeted at a general audience, customer segmentation deploys a large number of smaller marketing campaigns targeting specific customer segments.

Customer segmentation efforts group target audiences on the basis of purchase habits, demographics, traits, and behaviours, which allow your enterprise to create bespoke content for each group. A simple example is a company having a separate mailing list and mail content for high spending customer groups and low spending customer groups, with each mail featuring different products and content styles.

Customer groups can be created on the basis of demographics, geographic, psychographic, customer journeys, and behavioural factors.

Customer segmentation offers an unmatched level of personalization in brand communications through specialized ads on pre-decided sites, blog content categories, and social media content.

Search Engine Optimization (SEO)- image and video, local and voice searches

Another classic digital marketing strategy, SEO, is in constant evolutionary flux with Google’s frequent algorithm updates. The traditional search types for images, videos, and content are by typing in keywords, and traditional SEO banks on content sporting these keywords so that users are served with relevant content. But searching itself has come a long way. 

Image searches- 

Many do not know that Google accepts images and even original photos as search context. Google’s photo search app, Google Lens, allows users to submit images to receive search results. These results are currently limited to purchase recommendations and product pages, but with image searches gaining popularity, image and video SEO campaigns are growing increasingly relevant. Some pointers to keep in mind are-

• Always include alt text in descriptions of images
• Create a dedicated sitemap for images
• Include keywords in filenames
• Use high-quality images 

Brand awareness increases by almost 140% after a user watches a video, and this format is therefore fast becoming the go-to option for digital marketers. Video also appeals to current search behaviours across generations where millennials, generation Z, and generation X, all enjoy watching videos whether they are instructional, behind the scenes, event documentaries, or ad films.

Combined with content marketing and social media presence, Video marketing can augment brand awareness to unprecedented levels leading to increased conversions.

Two major factors that put forth arguments in favour of video marketing are-

• 90% of users credit videos for their purchase decisions.
• Pages with video content are more than 53 times more likely to feature on the first page of a generic search result.

A. Local SEO-

Now let’s take a look at “local” SEO integrations. Users searching for businesses/products/services with their location have stronger purchase intent and therefore are more apt to convert into customers. The inclusion of local keywords in your SEO strategy can help your business in reaching users who could be just around the corner, ready and willing to visit your premises.

B. Voice Searches-

And now for the third and most recent form of SEO, voice searches. Ever since voice assistants hit the market a couple of years ago, voice searches have increased manifold. Since people don’t’ use the same keywords while talking as compared to when they type, voice SEO ideally incorporates speech keywords to serve desired search results.

Interactive content- don’t just promote engagement, promote the enjoyment

Interactive content allows its audience to actively participate in the engagement instead of passively reading, listening, or watching. Content types such as contests, giveaways, calculators, quizzes, etc., can take a brand story to new heights of relatability and personal appeal. With interactive content, the value and utility of each user engagement are enhanced. Marketers can also capture valuable insights into customer desires/behaviour with interactive content.

Interactive content is poised perfectly to reap the rewards of the ever-growing trend of personalization. Even when putting aside the personal gratification that users derive from being served with interactive content, at the very least, it increases the length of time that a user engages with a brand, thus improving the brands standing in algorithm-based feeds and searches.

Social Media marketing- customer opinions matter

Social media marketing endeavours to increase brand awareness and conversions for a brand while building and maintaining its reputation. Social media marketing focuses on creating promotional and informational engagements and is extremely successful in doing so, given that 25% of an average user’s internet time is spent on social media.

Mentioned below are a few statistics that describe why social media marketing is effective-

• 3.5 billion people use social media, making an enormous market
• 90.4% of millennials, 66.5% of GenX, and 48.2% of Baby Boomers use social media making it perfect for products targeted at all age groups.
• An average individual spends approximately 3 hours on social media.
• 70% of users make purchase decisions based on the social proof (testimonials, reviews, etc.) they find about a brand on social media platforms.

Artificial intelligence- for intuitive, personable user interactions

Artificial intelligence tech applies machine cognition and reasoning to algorithmic computations facilitating the creation of increasingly accurate strategies. With artificial intelligence tech In place, and enterprise can-

• Find meaningful patterns to acquire insights into marketing numbers for precise ad targeting and projections of consumer behaviour.
• Use search engines to interpret queries and serve up relevant results.
• Improve customer-centric strategies through better trend analysis, precise customer profiling, and sophisticated personalization strategies.

 To give you a glimpse of the value that personalization of user engagement through AI, 43% of consumers are more likely to make a purchase from a business where the customer experience is personalized. In short, the earlier mentioned trend of customer segmentation is greatly augmented and enhanced by the application of AI.

Big data- augment your digital marketing strategy with data analytics

Big data plays a crucial role in digital marketing strategies. Data analytics can help your enterprise with data-driven conclusions and projections to evaluate customer behaviour and glitches closer to home, like issues in operational processes.

While Data analytics possesses the potential to analyse past trends, it can also make predictions of customer behaviour and emerging market opportunities for your enterprise. 

From insights into the customer-base to keep track of demand flow to assisting strategy teams in creating engagements to precise targeting, digital marketers can now infuse the potential of data analytics into their performance strategies for enhanced efficiency.

Chat bots- For instant answers to your queries

Chat bots emulate live chats and can talk with customers. Most of the chat windows that pop up after you have landed on a site are chat bots in action. 57% of customers say that they require quick responses and accurate answers to their questions, and chat bots do just that. Some of the major benefits of a chat bot are-

1. It improves service experience-

• It reduces wait times for customers
• It reduces the need for a large number of service reps who can be deployed to answering and responding more complex queries and situations
• 24*7 service availability.

2. Customer engagement post-sales-

A chat bot’s ability to handle customer engagement proactively and send follow-up messages, greetings, new product launch info, and new offers is an exceptionally valuable form of digital marketing.

3. Data collection

Chat bots are programmable to capture metrics like customer engagement levels, brand mentions, buying patterns, and other customer behaviour. Using this data, businesses can get a clear idea of customer mind sets and their product/service/brand’s market value.

To sum it up, chat bots can convert a user into a paying customer with the real-time interaction they offer and also function as brand ambassadors 

The advent of IoT

Functioning in tandem with big data, and now perceivably the largest source of behavioural data, and customer segmentation, IoT solutions have taken the market by storm. Enterprises that understand the value of consistent innovation have refocussed their resources towards inclusion of IoT in their operations to remain relevant in the evolved business and cultural landscape that we now know as the “new normal”. 

Offering efficiencies such as agility, automation, monitoring, remote collaboration, smart manufacturing, augmented visualization and business resilience IoT has become integral to all sectors of the market inclusive of consumer white goods i.e. appliances like refrigerators, washing machines and ovens to wearable devices that help in monitoring health stats, locations and productivity. 

Enterprises can now leverage next-gen analytics to identify key points such as efficiency, availability and quality powered by quantifiable data inflows through IoT enabled devices and systems.  

In summation

As we as a society grow increasingly digitally-driven, the physical structure of neighbourhood commerce has now almost entirely given way to larger fluid communities online. 

For companies that have long since possessed brick and mortar business premises, marketing campaigns of the days gone by, such as flyers, posters, radio ads, etc., have been replaced by their digital counterparts. 

With the digital ecosystem flourishing in 2021, following the trends mentioned above and incorporating them into your marketing strategy can help you move beyond your regular market. Field of operations and into the world in its entirety.

The post 10 Modern Trends to Revolutionize your Digital Marketing appeared first on Tech Web Space.

You might think that videos would not prove to be effective for business associates and are generally a part of companies operating in B2C. However, you will be astonished to know the statistics that prove video marketing works equally well for a B2B setting too.

According to a poll conducted amongst digital marketers by Microsoft’s professional social network on video marketing for B2B brands, these are the results:

• Around 93% of people said it helps to encompass creative storytelling opportunities
• On average, 62% responded it helps build brand awareness
• 78% of people agreed on getting higher quality leads.

While the purpose of forming a viable video marketing strategy is the same for B2B and B2C brands, the content and the approach for both of these settings is different. B2C videos are fun and engaging compared to professional and educational videos for B2B brands.

What is video marketing?

Video marketing is a versatile tool. Along with proving to be an effective channel, it helps raise brand awareness, engage your audience on social media, educate your prospects, enable selling through testimonials, and help make the decision process of customers fast. Videos can in fact be used throughout the whole sales funnel from helping you to generate leads to drive conversions.

Types of videos to produce for B2B marketing:

• Brand videos
• Case-study videos
• Testimonial videos
• Product or service video
• Explainer videos

Benefits of Video Marketing

One of the most consumed forms of content, videos in the B2B setting target consumers who tend to be more aware and do a significantly high amount of research. Hence, here is why video marketing is amazingly effective:

• Drives traffic
• Nurtures prospects
• Provides detailed knowledge to customers
• Improves customer engagement
• Increases audience retention rate
• Helps create remarketing campaigns
• Tap clients at different points in the B2B sales cycle
• Complements other marketing efforts including SEO, blogging, social media.
• Help shorten long-sales cycles
• Creates a long-lasting impression
• Enhances search ranking
• Aids account-based marketing (ABM)

To get into more detail of the last but two points, publishing a video helps you get free exposure in the search results that you need to leverage on. Use the best SEO practises and you will see that video results frequently appear in the top of the Google searches helping your brand get better rankings.

We all know that B2B business is about targeting specific prospects and therefore a personalized ABM strategy makes more sense. People tend to get thousands of messages/emails every day, adding a video in your email will help you stand out. Hence, customized content in a video format will drive the prospect’s decisions faster.

To highlight it, videos are the type of marketing content with the best ROI

Steps To Create a Video Marketing Strategy

As discussed, there is a high amount of importance of video marketing for B2B businesses. Around 68% of organizations were willing to increase their investment in video marketing last year, as highlighted in a study by Heinz Marketing.

Operating in the B2B field, you might face it challenging to create videos that have a wider reach. Therefore, before you begin with framing your B2B marketing strategy, it is crucial for you to know and define your target audience. Understand them and their preferences to create content that resonates with them.

Now, here’s how you can frame your video marketing strategy.

1.    Define your marketing objective

Know what is the purpose of the video that you are trying to create. As Stephen Covey says, ‘begin with the end in mind’, this means that outline what you want to achieve out of the campaign before you start to plan it. Doing this will ensure that your account for the ultimate aim in all the decisions that you make for framing the video marketing strategy.

It is always recommended to have only one single goal in your focus. This helps in keeping the content and the style of video in alignment. Having too many goals to achieve will mess things as you will keep shifting your focus regularly. The key is to also consider the phase of the sales funnel that you are targeting through your video content strategy.

2.    Outline your resources for the strategy

Before you begin with the process of creating the content, calculate the time and the cost of the video production. Decide on the type of video format that you want to pursue to meet your desired aims. List down what all will be needed to accomplish the task.

Figure out if you want to create the video in-house or whether you would want to outsource the process. Making a payment to outside experts would make it more affordable as you would not have to invest in specialized equipment, professional videographers and scriptwriters, or bear any other overheads. The point is to make a decision after accounting for your budget, available resources, any limitations, or present opportunities.

3.    Decide on the publishing channel

Once you have your target audience defined, and you know the goal of your marketing strategy, the next step is to choose a platform where you want to publish your video. Select a channel which will make it easier for you to reach your target audience and maximize your outcomes.

Initially, if you are producing only one or two types of B2B videos, it is better to focus on one platform and build the audience there. Apart from the video content that you create for platforms, having one brand video is critical. This brand video should be on your website homepage and on your social media profiles to raise brand awareness.

4.    Create & publish the video

Creating a video requires more than just getting someone to sit in front of the camera and talk about the topic. It is about creating quality through content and refined video production to offer value to the audience.

You need to make exciting videos and not just talk about your product or service. A professional looking effective and educative visual content will appeal more to the B2B audience. One very important point to keep in mind when creating a video is to pay attention to where they are going to be pushed in the sales funnel.

At this point in time, it is effective to know whether you want to invest in content creation or professional video creation. In the beginning, you can hire a digital marketer or a video production company to mentor you through the process.

When creating the video check the requirements of the platform you are aiming to publish on. Youtube and other social media platforms have their own requirements regarding length, format, etc. Publish the video on the suitable channel and promote it on other channels for higher reach. Increase your engagement by responding to the comments and feedback by the viewers.

5.    Track and analyze your results

Now that you have put in the efforts and invested the resources, it is essential to measure the success of your video marketing campaign too. Track your results in alignment with your set goal to know the extent of your success.

The statistical data retrieved through analytics will also help you to know the points where you performed well or where you need to put in more thought. This helps to improve future video marketing efforts as you can take the points into account that led to below expectation results or that led to your video’s effectiveness.

Videos are considered to be a great way to connect with potential customers and to engage with your existing audience. It helps them learn more about your business and other various related concepts. You can use videos to boost and repurpose your written content. Keep the videos short, simple and interesting to gain and retain the audience’s attention. In a B2B setting, videos are professional, educative and help the customers overcome the barriers to attain value. Hence, it is a must-have in the marketing mix of all B2B brands. Keep in mind your goal, audience, content and platform for your video marketing to generate quality leads.

The post B2B Video Marketing: A Lead Generation Strategy appeared first on Tech Web Space.

Educate Together With Your Content

Content has long been king and former years were no different. Citing figures from the Content Marketing trends report, 77% of B2B marketers use content marketing. As a business, this tactic can assist you to improve brand awareness, boost sales, connect together with your audience members, and have interaction prospects and customers.

Programmatic Advertising

Programmatic advertising means using AI to automate ad buying so you’ll target more specific audiences. Real-time bidding, for instance, maybe a sort of programmatic ad buying. This automation is far more efficient and fast, which suggests higher conversions and lower customer acquisition costs.

Responsive Web Design

Reaching customers by mobile is more or less the quality now, and that’s getting to continue into the approaching decade. Making your website conform to mobile screens is one of the foremost essential parts of digital marketing. The sole way you’ll make this work successfully is through responsive web design. With responsive programming, you’ll make your website automatically conform to all or any mobile screens. This is often getting to mean quite one format, including tablets and increasing use of smartwatches. Mainly web designing company in India now focusing on response designing of every website.  

Use Chatbots

66% of consumers worldwide used a chatbot for customer support within the past year. Though working with a true human is preferred by most of the people, the supply and quick answers chatbots provide have made them invaluable in customer support and even lead generation. Chatbots can help prospects understand more about your solutions by answering prospects’ direct questions quickly.

Interactive Video Content

Video marketing has been trending upward for years. You’ll see a rise in video usage on social media, websites, and blogs. Folks are even running successful video blogs or vlogs. Your business can use interactive videos for several different purposes like email, websites, social media, and blogs. Interactive videos increase audience engagement. Consumers are more likely to end watching a 360-degree video than a daily video, therefore you’ll get a far better ROI, return on investment.

Marketing technology

Today, Marketing Technology presents a bewildering choice of software services for businesses looking to enhance their management of digital media, experiences, and supporting data. If your business and your agencies adopt the proper blend, it can assist in giving you a foothold against competitors, but if not, you’ll be missing out on the insights and automation processes they’re using.

Voice-Powered Search Accelerates

As the growth in technology continues to extend rapidly, we’ll start to ascertain more people using smartphones with voice assistants. Features like Google, Alexa, and Siri are useful in digital marketing. Voice assistants can look for things, read text loudly, and even voice dictate text messages for you in order that you’ll be hands-free.

Visualization

With the engagement of smart speakers and voice search in recent years, you’d be forgiven for thinking that readable content is more important than visuals and style lately. In fact, this couldn’t be beyond reality. While advancements in voice search and technology are certainly influencing the way we create content now and within the future, you shouldn’t neglect visual content either.

Insights rather than Data

Today,  data, reports, analytics, and dashboards are in every marketing and sales technology product. But knowing what that data tells you and exactly what to undertake to about it remains elusive. Going forward, insights are getting to be the currency of marketers and sales operations experts. Those insights, when properly prioritized, will drive the action plans that optimize tactical performance and improve results from both sales executions and marketing.

Launch your campaigns

Following your planning, launch your campaigns across channels. Ensure all of your channels feature the acceptable tracking information. Your website, for instance, should feature your Google Analytics tracking code.

Invest in Influencers

Influencer marketing is nothing new. However, the consumer’s perception of influencer marketing is changing, so it’s important that your business uses this tactic correctly in 2020 to urge the simplest results. When influencer marketing was on the increase, it had been common to ascertain influencers advertising multiple products from different brands, without much thought given to every product’s relevance. Nowadays, consumers are savvy about these tactics and are seeking transparency from brands.

Try New Mediums

Brave marketers aren’t afraid to undertake something new, particularly when it involves a replacement content medium or social network. Find ways you’ll take your brand voice to the new level by testing new mediums like audio, video, visuals, or maybe writing.

Digital marketing strategies address today’s customer pain points. The increase in AI helps to bridge the gap between technology and personalization. A digital marketing company in India will get benefited with that Digital marketing trends; are relying on shared experiences to form better products, advertise them appropriately, and enrich the lives of consumers. 

The post Effective Digital Marketing Tactics and Techniques in 2020 and Beyond appeared first on Tech Web Space.

As innovative technologies emerge and there is an increasing shift in the way products are introduced, sites such as Frontier can help connect buyers with retailers. That makes it possible to generate fresh ideas without spending significant allocations. This new method of selling and launching products raised the need for faster and better production alternatives to those engaged in retail. On-demand manufacturing is one such option.

Now, let’s delve deeper into what it is so that it may guide you in making relevant business decisions.

On-Demand Manufacturing in Layman’s Term

For small businesses, on-demand manufacturing is beneficial because it requires low minimum order requirements. Because of that, inventory management is more sustainable for small businesses and retailers. Another feature is that it allows businesses to eliminate markdowns by testing the market before doing the inventory for a particular product. That also prevents the brand from weakening. Predictive Analytics and AI recommend the most optimal way to fulfill an order. To know more click here.

Bane of Traditional Manufacturing Models

Part of understanding on-demand manufacturing is a deep awareness of the traditional manufacturing supply chain. The latter was designed to support big businesses’ demands. Companies and product developers make use of email and production facilities to deal with manufacturers. Minimum order requirements are also high, with corresponding penalties for unsatisfactory companies.  Creating a product for the traditional supply chain manufacturing also takes around six to ten months. Expect that the process will also take around 10 months for products that have been produced overseas.

Given the high minimum order requirements of traditional supply chains, over-produced products become a major problem for retail businesses. When there is too much inventory, the excess stock is inevitable. This can lead to adverse impacts on the margin of the retailer, even forcing them to implement markdowns. Besides, this can also pose harmful risks to the natural environment. With an on-demand manufacturing process, retailers no longer have to worry about these issues. 

There is also no need for sellers to worry about warehouse inventory as manufacturing on-demand can do away with that. By manufacturing the products that customers order, you won’t fall into the trap of having excess inventory at the end of the season. You can also save a substantial amount because there is no need for high minimum order requirements. With that, you don’t have to markdown products to sell surplus inventory. It also saves on wasted materials and prevents the over-production of completed products.

With proper on-demand manufacturing processes, retailers can also improve their speed to market. Once a customer places an order, it’s more likely that the shipping of orders takes one to ten days.

What better way to convince sellers than to share that Amazon has been employing this model and gearing for a perfect system. Recently, it won a patent for a newly-constructed manufacturing warehouse for on-demand clothing.

Benefits of an On-Demand Manufacturing System

An article published in the Sourcing Journal shares that there is a two-fold win with on-demand. It says, “The brand has to make exactly what they want while the customers get exactly what they want.” This translates to no excess inventory, no accounts receivable risk, and little waste.

Here are some advantages of an on-demand manufacturing approach that provides a more sustainable option for business retailers.

1. No markdowns

When a retailer still has a stock of a particular size, style, or color that hasn’t been sold and can no longer apply in the following season, that’s when a markdown happens. The retailers sell through their inventory by offering promotions and discounts instead of keeping it on the selling floor or continuing to warehouse the inventory.

On-demand manufacturing removes the need of having to discount or markdown products when the selling season ends. With that, you only have to manufacture what your customer’s need, which in turn, saves money and makes operations more efficient.

2. Promotes sustainability

When manufacturing only what your customers need, you not only help remove the markdown on excess items but also reduce your business’ carbon footprints. 

However, not every product pleases the crowd, and you don’t have to make something for on-demand before knowing if it will sell. With lesser waste, you can have more space for your warehouse and your store to showcase trending products.

3. Quick Turnaround

Speaking of traditional manufacturing supply chains, the lead time ranges from six to ten months. That still depends whether you’re manufacturing overseas or domestically as well as the product the retailer is making. On-demand manufacturing, however, boasts a lead time of one to ten days, even though it is dependent on the product and the facility. From the moment a customer orders, a quick turnaround ensues.

4. Allows Market Testing

Before allocating more money on an idea, make sure to test your product and identify the fit of your product-market. When you have no minimum order requirement, you can create one piece at a time. Make one item, upload it to your store, tell your friends, assess interest, and then decide if you will have to spend more money and time scaling it. If not, you can just abandon and shift to a different product.

5. Seamless Proto Sampling

Proto sampling comes at a hefty price for traditional manufacturing. For small businesses, that is a significant challenge, and more often than not, they don’t receive sampling services. Thankfully, on-demand services make sampling accessible to business retailers that are launching and selling new products.

6. Inventory Management is Way Easier

Some on-demand manufacturing companies act as the inventory management service and warehouse for finished products. That means, they can support your business in the whole product cycle, saving you of critical hustles.

If you decide to create an inventory upfront at a limited quantity, you’ll automatically remove the time and expenses of receiving the products on your warehouse from the manufacturer. When shipping orders directly from the manufacturer, expect faster shipping times. That, in turn, leads to more loyal and satisfied customers.

7. No Minimum Order Quantity

On-demand manufacturers can easily and quickly fulfill your order requirements, whether you’re fulfilling an order of 500 units or making your first sample.

As your business scales up, expect some changes in the needs, but you can still grow your business with the same manufacturer in mind. Since on-demand manufacturing doesn’t entail MOQ, business retailers don’t have to order more than they need at a given time or more than they can afford.

8. Increased Cash Flow

You don’t have to let your money slide significantly on your inventory. You can utilize the savings from that to boost your sales and marketing strategies that will ultimately grow your business and expand your profit margins.

Manufacturing on-demand can lead to a higher cost price per item as opposed to manufacturing products in bulk. But what makes it advantageous is that you can determine your exact profit for every sold item and generate consistent margins. As a result, you’ll avoid getting stuck after every season, saving you from the ache of a markdown. 

9. Material Management and Sourcing

Some on-demand manufacturers provide full-service options such as inventory management, sourcing and ordering materials, and managing inbound shipments of other materials entailed to create your products. On-demand manufacturers also offer design services in some cases.

10. Fulfillment and shipping of orders

The product life cycle’s final step is delivering the ordered product to the customer, which on-demand manufacturers can handle for you.

To ensure that a customer’s order is prioritized upon clicking, on-demand manufacturers integrate their API on your ecommerce store. The product is then picked, packed, and delivered from the same facility once it is completed.

Getting Things Done with Frontier

Frontier, which is a breakthrough for connecting suppliers and sellers in this digital area, can efficiently provide the critical services you need. Let’s say you’re an ecommerce owner for textile products; you can use Frontier to look for flexible suppliers that will cater to smaller orders. 

It is given that locating the right business partner for your company is a Herculean task. That is one primary reason why it takes a long and complicated process to establish a textile supply chain. That also applies to other vital products. Even if a business manages to find on-demand manufacturers with reasonable offers, it remains a challenge to build a cost-friendly and efficient supply chain. 

Thankfully, there are now platforms like Frontier which provide the necessary answer and solutions. With Frontier, you don’t have to worry about possible language barriers, time zone differences, transparency issues, and other factors that can hinder efficient operations and delay in business operations.

Now, if you’re engaged in the textile industry, it’s all the more reason to leverage Frontier as it has built a solid reputation for that niche. You’ll never go wrong when you use it. Scale-up. Grow your business with Frontier.

The post How On-Demand Manufacturing Help Retailers Streamline Crucial Operations appeared first on Tech Web Space.

Rather than lamenting over lost in profits and potential revenues, it’s important to learn about the situation and prepare for what’s next. In some niches, the changes might be permanent and so businesses must plan to pivot as soon as possible.

Based on our evaluation of the last couple of months, here are some key changes in social media, advertising, and digital marketing in general. 

Impact of COVID-19 on Advertising

Advertising is often one of the first expenses cut by companies’ time of crisis, and this COVID-19 crisis is no different. 

Cowen analyst, John Blackedge, estimated that US advertising spend will drop by 11% in 2020 when compared to 2019. In the UK, advertising spend is also expected to fall by 16.7%, according to WARC’s expenditure report. 

This expected decline is indeed disappointing because advertising spends during the early Q1 2020 was pretty high. The original estimates for the UK advertising spend in 2020 would grow by 5.2% in 2020.

Due to the self-quarantine period of the crisis, many B2B marketing consultants like Mike Khorev adapted their marketing plan to focus more on digital advertising. On the other hand, traditional campaigns like TV and print ads are expected to suffer more. Online display advertising spend is expected to drop by 12% in 2020, but TV advertising is expected to fall by 19.8%.

So, what can we do to adjust our advertising during and after this COVID-19 crisis? Here are a few tips:

Adjust your message

Many brands have adjusted their visual content to avoid using images displaying human interaction (such as shaking hands, hugging, etc. ), and on the other hand, images featuring people washing hands and health-related activities (including sports and fitness) are on the rise.

Target the platform where your audience is

Your target audience might have changed their platform preference due to them being forced to self-quarantine and WFH. They might consume social media more than usual, and so it’s probably better to shift your budget to social media advertising. Know where your target audience is, and pivot.

Help your audience

Many brands have offered public services during this quarantine period. HBO, for example, have offered some of their most popular shows for free. Figure out how your business can business your audience and the general public during this time of crisis. 

Impact of COVID-19 on Social Media

The Coronavirus crisis has changed how people used social media across the globe. 66% of social media users expect their social media habits to increase significantly as they stay at home. 

Out of those, 64% expect to watch more content on YouTube, 63% expected an increase in Facebook, and 43% expect to use Instagram more. Almost all of them expect to make online purchases, especially for groceries. 

On the other hand, during this COVID-19 crisis, there has been a significant surge of social media content creation: more celebrities are active on Instagram nowadays, and a lot of them have suddenly started their YouTube channels during this quarantine period. 

So, how can marketers capitalize on this opportunity to connect with their audience? Here are a few tips:

Engage people, don’t always promote

While this basic social media marketing principle has always been there even before the coronavirus crisis, but this is even more important right now. Even if you are a company, you can use this time to highlight the exceptional people in your company to bring more personality to your social media messages.

Adjust your message

Again, adjust your message. A lot of people are in fear at the moment, so don’t add to the fire. Post encouraging content, avoid images visualizing human interaction, and so on. 

Help when you can

This is really a time to show empathy and help your audience where you can. Figure out where your business can make your contribution, and take this opportunity to stand out from your competitors. This can significantly help in building your brand and amplifying your reach.

Impact of COVID-19 on Digital Marketing

Based on our observations, there are three main issues in digital marketing (and marketing in general) faced by the majority of businesses:

1. People are only looking for daily essentials (food, shelter, clothes), so it’s obviously more difficult to sell any non-essential products and services.
2. Many people are avoiding physical interactions at all costs, and so businesses that rely on interactions are simply the ones hit the hardest. For these businesses, communication about how your business has taken all the necessary precautions (and more) is very important. 
3. Many people are dealing with lay-offs and/or are jobless at the moment, so businesses selling relatively expensive products and services might need to re-think their pricing strategies.

So, businesses must find new ways to tackle these obstacles. Use this period to build your brand and show your values to the customers. Show that you will take the necessary steps to help them regain trust by delivering valuable, relevant content and offers according to their needs. 

Also, we’d advise not to solely focus on messages centred on COVID-19 but focus more on communicating your brand value. This is the time to build trust and lasting relationships, with the hope that after this crisis, you can leverage these newfound loyalties. 

Conclusion

Above anything else, we have to stay positive and we have to remember that sooner or later, the COVID-19 crisis is going to pass. Hopefully, it passes soon and it had minimal impact on your lives. For the moment, practice physical distancing properly and take care of your health. 

As for your marketing, we also have to remember that in every crisis, there will always be new opportunities. If you do have the budget, it’s time to double down, adjust your marketing messages, and capitalize on these new opportunities.

The post COVID-19 Impact: Advertising, Social Media and Marketing appeared first on Tech Web Space.

The ad artwork which is commonly digitally printed on large vinyl coated fabric membranes is often rotated by the outdoor plant operator amongst several locations to achieve the desired reach of the population.

What is the Cost of Billboard Advertising?

Whether you are a marketing agency that is looking to swipe a prime spot in Time’s Square for your newest account or if your curiosity piqued after doing a little bit of research, you found yourself asking what is the cost of a billboard? The quick and short answer is: it varies.

Just like any method of marketing, billboard pricing is based on a CPM model which is simply the cost for one thousand impressions. However, it is important to also keep in mind that CPMs tend to vary between companies and even specific billboards. Like any product or service, a huge factor in determining the cost of a billboard boils down to supply and demand. The more attractive a billboard location is to marketers, the more expensive it will be.

With that being said, another important factor in determining the cost comes down the size of the billboard.

Billboard Sizes and Costs

Billboards come in many different shapes, styles, and sizes. However, the size is what generally contributes to an increase in price. The general rule of thumb is the larger the billboard, the higher the price. This is because larger signs generally pack a much bigger visual punch to consumers and the steps associated with installing one of these enormous billboards is much more complex than a smaller one. The three most common billboard sizes are:

Bulletin

The billboard that most people are commonly familiar with is the bulletin. This method of advertising is what you see what you drive along major roads. They are the second largest size of billboard and many people consider them to be the most impactful. These powerful signs are typically 14 feet high to 48 feet wide.

Spectacular

As the name implies, spectaculars are super-sized bulletin billboards. They are pretty rare, but you will mainly notice them in high traffic, buzzy areas such as the Las Vegas Strip or Times Square. These monstrous signs are typically 20 feet high and 60 feet wide.

Posters

Commonly referred to as a 30 sheet, posters are billboards that are a little smaller than a bulletin. These signs are commonly found in urban areas, often on primary roads where large bulletin billboards do not fit. The standard sizes for these billboards are 12 feet high and 24 feet wide.

Like we mentioned a little earlier, the pricing for billboards varies. Although the size of the billboard does play a factor in determining the cost, the location is going to make the biggest impact on price.

For an example, you can have the largest billboard in the city but have a terrible location which would lower the cost significantly.

However, if you had a small billboard located in a hot, high-traffic area, you will notice the cost go up. If you are a business owner and are exploring different marketing avenues, we highly recommend billboard advertising – we know you won’t regret it!

The post How Much Does it Cost to Advertise on Billboards by Size? appeared first on Tech Web Space.